Design Of On-site Match Viewing Experience Based On ViP Design Rules

With the economic and social development of China,public viewing of sports events is gradually developing,and people’s attention and participation in sports events are constantly increasing.Watching games on site can directly feel the wonderful sports games,maximize the release of energy in the body,get physical and psychological enjoyment.However,in the process of watching the game,the audience is restricted to fixed seats,and the scope of contact and behavior are limited.The audience’s different group attributes,position Angle and viewing purpose will lead to different on-site viewing experience.To provide more high-quality viewing experience,the scene viewing experience to the audience as the center,starting from the overall programme process for rhythm,explore new scene,the use of information communication technology and cross-border integration of various industries,with the audience and the new interactive relation of competition,improve the audience cognition and recognition,create new products,new experience and new models,for the relevant sports culture output.Based on ViP design principles,this paper innovatively summarizes the"pre-scene innovative experience thinking",defines the interactive relationship among people,objects and fields from the perspective of constructing future situations,and realizes innovative experience practice.Firstly,the design situation is deconstructed,and the elements collected by deconstruction are analyzed by clustering.The situation composed of "role switching" and"information connection" is selected:multiple channel access that can adapt to different personalities on the scene.After the determination of the situation,the field interaction relationship is explored,and the interaction statement and experience objectives are proposed.Then the design concept,including digital platform construction and physical space construction,uses EEI experience model to show how different characters create experience in the scene of watching games.In the evaluation of experience positioning and experience elements,the comprehensive evaluation of the experience positioning and experience elements is made.Finally,the paper summarizes and reflects on the whole paper and puts forward the future development direction.