A Comparative Study On The Artistic Creation Of Sports Animation Between China,America And Japan As Well As The Enlightenment On The Development Of China’s Sports Animation Industry

Animation is not only a cultural industry but also a medium of cultural transmission.In the global context,animation has become an important force in the revitalization of national culture and has attracted worldwide attention.In this context,sports animation,as a branch of the sports industry and the animation industry,is also a special cultural industry combining the two,which is gradually emerging and showing a rising trend.As a vivid and humorous art form,sports animation,based on sports,shows the culture and spirit of sports for the audience,and plays a positive role in promoting sports culture.The United States and Japan have a high degree of industrialization and complete industrial chain,and have successfully entered the global market.They have rich experience in the creation,design,production technology and other aspects of their animation works,which is worth learning from China’s sports animation industry.Through the analysis of the strategies for the creation,design and industrial development of sports animation in the United States and Japan,this paper puts forward the enlightenment for promoting the development of sports animation in China.This paper adopts the methods of literature,case analysis,comparative analysis,interview and investigation,logical analysis,etc.,taking sports animation as the research perspective,taking representative sports animation at home and abroad as the research object,and makes a comparative analysis of the artistic creation style and characteristics of sports animation film and television works in China,Japan and the United States,and combines the analysis of the development trend and functional value of China’s animation industry,Propose the future development direction of China’s sports animation industry,so as to promote the effective and healthy development of China’s sports animation industry.The specific research results and conclusions are as follows:1.Due to differences in politics,economy,culture and other factors,Chinese and foreign animation art creation styles have entered different development tracks.Compared with Japanese and American anime works,Chinese anime works,although highly artistic,are limited in the form of expression by the creation mode of modern film and television media.However,Japanese and American cartoons have formed a diversified theme style based on the core of their national spirit,which has gradually formed a standardized creation mode that is more suitable for the survival of film and television media.2.Chinese sports animation takes national elements as its carrier,but its relatively rigid expression makes the film lack artistry in the expression of human nature and emotion.With the deepening of marketization,the traditional creative thinking of domestic sports animation has been unable to meet the growing needs of the audience,and needs to be changed and innovated in the mining of themes and characterization.Japan-American sports animation advocates the market-oriented industrial strategy.In the process of export to overseas,the theme,shape and cultural connotation of the works try to cater to the aesthetic and values of audiences from all countries.3.The main reasons for the success of American and Japanese animation products are that they are good at using cultural symbols to promote and disseminate their own culture,create a positive value image,and at the same time,they are good at absorbing and utilizing the excellent traditional cultural resources of other countries for transformation.4.After many years of market mechanism operation,Japan and the United States have developed mature and stable overseas export market and other industrial conditions,forming an industrial pattern of market integration and linkage of creation,issuance,derivatives and other industries.In contrast,the market-oriented operation of China’s animation industry is still in the exploratory stage,but in recent years,China’s animation industry has entered a period of rapid growth,with strong driving force for the development of the animation industry,and the sports animation industry has a promising future.5.The sports animation industry combines the dual advantages of the sports industry and the animation industry,has great market potential,and has a huge positive impact on commercial value,cultural value and social value.And play a comprehensive role in promoting economic development,prospering culture,increasing international exchanges and enhancing national influence.After research and analysis,several suggestions are put forward:1.Keep pace with the times,excavate the cultural theme with national characteristics,and display the diversified sports culture connotation;2.Actively innovate in the theme and content,and expand the age group;3.Strengthen the integration of the upstream and downstream of the animation industry chain,and build the industrial chain pattern with Chinese characteristics;4.Strengthen the characteristic training of sports animation talents and improve the originality;5.We will step up the "going out" strategy and seize the opportunities of the times.At the same time,we should also be soberly aware that the successful experience of the Japanese and American animation industry is worth learning from,but cannot be completely copied.We should create sports animation art forms with Chinese characteristics,creative ideas,industrial development ideas and talent training mechanisms.Only by realizing the transformation of traditional national cultural concepts in the context of the times and excavating the life concepts and values with modern humanistic characteristics can the domestic animation art creation truly grasp the market and audience,and realize the development and innovation of Chinese sports animation in the industrial field.