Self-presentation Of Current Political Vlogger From The Perspective Of Parody Theory

Since the 1990 s,the rapid development of communication technology has made mobile terminals popular and gradually become a new way of people’s daily life.With the continuous updating of mobile Internet technology,the new media era has begun to replace the traditional printing era,and the way of communication in people’s daily life has also changed.New media has become the main way of communication in people’s daily life.In 2012,as a new video form originating from abroad,vlog quickly gained the attention of the majority of young netizens because of its strong network sense.With the wide spread of vlog in China,it quickly gained the love of China netizens.In this context,China Global Television Network launched the current affairs vlog with the theme of "Boao Forum for Asia" for the first time in 2018,which is the first combination of current affairs news and vlog,a highly personalized reporting method.Taking advantage of this creative trend,major mainstream media have adopted the reporting form of current affairs vlog.With its unique natural advantages and innate authority,the mainstream media,combined with the relaxed and lively discourse form and the expressive way with a strong sense of network,have been favored by the majority of netizens,subverting the serious and rigid mainstream media impression in everyone’s impression and making the current affairs news obtain good communication effect.Based on the theory of parody,this paper takes the actual situation of current politics vlog as the research object,and makes a case study and comparative analysis of typical cases of current politics vlog uploaded by CCTV on the Weibo platform,so as to explore the production mechanism and social and cultural logic of current politics vlog.This paper holds that contemporary people are living in a highly media-oriented life.In the cross-performance scene of old and new media,as a current politics vlogger,the strategy of idealization,demystification,expression control and drama realization adopted by the current politics host with the help of the drama class according to the script has sociological characteristics.In the production process,current affairs vlogger reports current affairs news in the first person from the perspective of "Central District",realizing the "soft" expression of "hard" news,and helping mainstream media to rebrand in the process,which provides reference for current affairs hosts to realize cross-media communication of their personal images in the integrated media environment.