Sports Communication Research Of Sports Magazine(1905-1920)

Sports magazine was founded by Xu Yibing,a famous sports educator in the late Qing Dynasty and early Ming Dynasty.It was founded in 1914,and only published in March and June 1914.Sports magazine covers a wide range of sports content,which is a true record of the rich content of sports communication at home and abroad in the late Qing Dynasty and early Ming Dynasty.The current academic circles for the "sports magazine" combing incomplete and inadequate attention to the status quo,resulting in " sports magazine" lack of research.In fact,the uniqueness and contribution of ’sports magazine’ is extremely heavy.It has important research value for enriching the academic research results of modern sports magazines,improving the research results of modern sports figures and enriching the research results of sports communication.In this paper,’sports magazine’ in the sports communication as the research object,the collection of90 ’sports magazine’ in the sports text communication and sports picture communication.Literature review,case study,biographical analysis and text analysis are used to systematically study the sports communication content of Sports Magazine.Hope that through the author’s research,restore a real sports communication content in the late Qing Dynasty and early Ming Dynasty,at the same time for future generations of sports communication research in the late Qing Dynasty and early Ming Dynasty to contribute modest.In the analysis part of the results of this study,we first describe and classify the general situation and stages of the dissemination of sports magazines.At present ’sports magazine’ exists in the modern literature reading room of Shanghai Library,The current situation is optimistic,with a total of two issues,published in March and June 1914,and a total of 90 articles.The communication characteristics of ’Sports Magazine’ are mainly reflected in four aspects : timely dissemination of sports information,variety and content,capturing the trend of sports communication at home and abroad,and critical and learned communication ideas.The main stage is divided into three stages : exploration stage,mature stage and block stage according to the development of sports magazine.Secondly,from the ancient ’sports’ sports communication,dissemination of physiological health and other eight aspects of the ’sports magazine’ sports communication content.The third part analyzes the sports text content of ’Sports Magazine’ from the perspective of communication language.The fourth part from the perspective of pictures and text to explore the analysis of ’sports magazine’ communication characteristics and effect.The fifth part analyzes from the title angle.The sixth part is also one of the research focuses of the author.According to the author’s research on sports magazines,the analysis of communication types is also an important part of the research on sports magazines.Therefore,the author analyzes and sorts out its communication content from the perspective of communication types in the seventh part.Through the analysis of the ’Sports Magazine’ in the late Qing Dynasty and the early Republic of China,the following conclusions can be drawn : Firstly,the general situation of sports communication is clear and the stage is obvious.Secondly,the dissemination of comprehensive content,involving a wide range.Again,the spread of language emotional and concise,literary.Then,the spread of pictures(pictures)vivid and interesting,diversified expression.Finally.Dissemination of headlines,convenient for readers to read.In addition,from the author’s carding process of ’Sports Magazine’,the academic circles at present in the ’Sports Magazine’ in the role of physical education and Xu Yibing’s sports proposition more,lack of research on ’Sports Magazine’.The main reason for this is that people’s awareness of sorting out historical materials is not strong enough.Therefore,the author of China’s sports communication research in the late Qing Dynasty and early Republic of China has the following two suggestions,on the one hand,to strengthen the relevant research.On the other hand,to strengthen the depth of research in this field.