Research On Narrative Strategy Of Micro Documentary In The Context Of Mass Communication

As an art form of media communication,documentary has formed a relatively perfect production mechanism of communication content.In recent years,with the continuous development of digital technology in China,emerging media represented by mobile terminals began to rise,emerging new media art forms such as microblog,micro film and micro video,which opened the prelude to the "micro era".The change of information carrier and communication environment has also promoted the change of documentary narrative content,and then gave birth to a new image form-micro documentary.However,at present,the creation quality of micro documentaries is uneven,and the content narration does not fully fit the social environment of mass media integration.What kind of narrative strategy should be selected in the new communication environment to improve the communication effect of micro documentaries has become a problem worth considering.Therefore,this paper puts micro documentary in the context of mass communication to study its unique narrative strategy.This paper takes narratology and film and television art theory as the framework,and analyzes the current popular micro documentary.The research is mainly carried out from five aspects: the first part summarizes the concept of micro documentary and mass communication context,and expounds the theoretical basis;The second part,relying on the theoretical framework of narratology,first discusses the environmental factors that affect the narrative strategy of micro documentaries from the aspects of media environment and audience behavior,then explores the characteristics of micro documentaries from the aspects of content selection,narrative story and narrative discourse,and selects multiple life themes to empathize with the audience and meet the public’s multi-level emotional demands.Narrative stories focus on "small" narration to pay attention to individual destiny and social status,Narrative discourse is to explore the micro performance characteristics of micro documentaries through micro narrative perspective and structure;The third part,based on the unique narrative function of audio-visual language in expressing emotions and transmitting ideas,explores the micro expression skills of micro documentaries in the context of mass communication from the perspective of picture language,lens language and sound language;The fourth part,the change of information carrier and social environment will not only bring about the change of micro documentary’s content narrative mode,but also promote the micro documentary to show new value.Therefore,this chapter discusses the value of micro documentary’s narrative strategy in the context of mass communication from the aspects of art,culture and social value;The fifth part,combined with the creative practice,expounds the creation from the narrative perspective,structure,theme and language.