“Continuing Context”: Research On The Path Of Cultural Transmission In Anyang Cang Lane And Street From The Perspective Of Cultural Memory Theory

The evolution of a city is not overnight,the development of a city is not achieved overnight.The development of a city is always closely related to its historical culture.The key to understand the famous historical and cultural city of more than 3300 years lies in exploring its cultural roots and studying its cultural texture.As one of the historic and cultural blocks in Anyang,Cang Xiang Street in Anyang is one of the key cultural protection blocks led by the Anyang government.The traditional social communication mode can not meet the need of Cang Xiang Street culture communication.The “Cultural Amnesia”of the young generation is the result of the complicated social environment change.From the perspective of cultural memory theory,this paper aims to study the changes,flows and construction of cultural memory in the transformation of modern society,and tries to analyze the deep translation relationship and construction logic between cultural memory and cultural communication.In this paper,Cangxiang street culture as the research object,with the help of cultural memory theory,through the methods of Participatory Observation and in-depth interviews,from the perspective of cultural memory theory,this paper studies how the cultural memory of Cang Xiang Street is lost in the social changes,flows in the intergenerational transmission and reconstructs in the media presentation from the dual dimensions of entity space and media space.Among them,the granary museum in Cangxiang Street,A and B bookshops,residential houses and old trees of a hundred years are mainly selected,as well as “Anyang daily”,“Live broadcast Anyang”,“Anyang Financial Media”Douyin Hao,“Anyang Financial Media”wechat public number and “Wen Xiaodao”wechat video number for analysis,by means of questionnaire,this paper analyzes the deviations and influencing factors that affect the inheritance of cultural memory and the spread of culture,in order to provide optimal strategies for the transformation of the cultural path in Cang Xiang Street,so that more people from the multi-dimensional experience of this deep cultural heritage,change the Cang Xiang Street “Empty Shell”of the wrong perception.To a certain extent,it can coagulate the collective memory,inherit the non-relic culture of Cang Xiang Street,remold the image of the famous historical and cultural city.