Research On Integrated Publishing Of Wutai Mountain Culture From The Perspective Of Industrial Chain

Cultural heritage is the accumulation of national and national historical and cultural achievements and the inside information of a country.As a world cultural heritage,Wutai Mountain culture is not only an important part of China’s cultural heritage,but also an important publishing resource.The publication and dissemination of Wutai Mountain culture plays an important role in inheriting and protecting Wutai Mountain culture,enhancing China’s cultural self-confidence and carrying forward the national spirit.In the era of media integration,driven by new technology,the main body,channel,audience,product form and organizational system of Wutai Mountain Cultural Publishing and communication will undergo profound changes.The original publishing method can not adapt to the new media environment,meet the needs of the audience,and give full play to the value of Wutai mountain cultural resources.Therefore,do a good job in Wutai Mountain Cultural Integration publishing to further enhance the influence of Wutai Mountain culture,Increasing the value of Wutai mountain cultural publishing industry is an important topic facing the research and practice of Wutai Mountain Cultural Publishing.This study is written according to the logic of "status quo-problem-path-countermeasure".Firstly,this paper defines the concepts of cultural heritage,Wutai Mountain culture,integrated publishing and publishing industry chain.Secondly,from the perspective of industrial chain,this paper studies the current situation and problems of Wutai Mountain Cultural Publishing and communication based on expert interview,data statistics and text analysis.Thirdly,from the perspective of industrial chain,this paper obtains the theoretical path of integrated publishing based on the theoretical discussion of integrated publishing by experts,and obtains the realistic path of cultural heritage integrated publishing based on the practical case of cultural integrated publishing in the Forbidden City.Combining and optimizing the two paths,this paper constructs the path model of cultural heritage integrated publishing from the perspective of industrial chain.Finally,according to the path model discussed in this paper and in view of the shortcomings of the current situation of Wutai Mountain Cultural Publishing,this paper puts forward corresponding countermeasures and suggestions for the establishment of Wutai Mountain Cultural Integration publishing system,including deeply excavating the core of Wutai Mountain culture;Determine the cooperation body of Wutai Mountain Cultural Integration publishing,and vertically integrate the Wutai mountain cultural publishing industry chain through three levels: content integration,product integration and channel integration;From the three directions of developing cultural and creative products,integrating with Pan cultural and entertainment industry,innovating Wutai Mountain Cultural and tourism products,integrating with tourism industry,developing educational publishing products and integrating with education industry,horizontally expand the Wutai mountain cultural publishing industry chain,as well as suggestions on support and guarantee measures at the enterprise level and the government level.