Cultural Consumers Research In The Age Of Artificial Intelligence

The current cultural consumption is facing new opportunities and challenges in the era of artificial intelligence(AI).The expansion of digital technology,the proliferation of anti globalization trends,the rise of the creative class,and changes in social psychology have made cultural consumers face a more complex living environment.In this situation,the consumption activities of cultural consumers have changed,resulting in more consumer demand.Based on artificial intelligence theory,cultural consumption theory and consumer theory,the study of cultural consumers in the era of artificial intelligence places cultural consumers,the audience of cultural consumption,in an important position and studies them in order to analyze the future direction of contemporary cultural consumption and promote the development of cultural and creative industries.The cultural consumer is the main body of cultural consumption and is a re-enrichment of the traditional audience concept.In the era of artificial intelligence,the consumption activities of cultural consumers integrate consumer acceptance and creation,and they are both consumers and producers,with the characteristics of integrated producer-consumer.Cultural consumers are no longer passive receptive consumer individuals,but active participants who play an active role in the cultural consumption market.Cultural consumers experience cultural consumption scenarios created by digital technology,providing creative ideas for cultural consumption and promoting the output of quality cultural goods.In addition,cultural consumers with the same values gather to form a unique circle-based cultural form,and they begin to break through the time and space barriers and physical limits,embarking on the path of cyborgs and avatars,and digital survival becomes possible.Finally,cultural consumers’ sense of autonomy is awakened,and they make their own demands on the state of existence and developmental trends of cultural consumption and work to build a new social identity.Cultural consumers in the age of artificial intelligence can take advantage of advanced smart technologies and use superb smart devices to meet the diverse consumption needs of individuals or groups,but they still face many problems at this stage.These problems are mainly concentrated in the digital cage-the information cocoon of excessive sound insulation,digital intrusion-technology threatens the status of the subject,and capital manipulation-digital labor and addictive consumption Three areas.The last line of defense between man and machine has been breached,and artificial intelligence has entered the aesthetic field,challenging the essential power of man and threatening the status of the subject;technology has fabricated a gorgeous world of perception for cultural consumers,expanding their desires and stimulating their consumption,making them vulnerable to the illusion of digital fabrication and losing their independent judgment.They are easily sunk in the illusion of digital fabrication and lose their ability to make independent judgments.The problems faced by cultural consumers are worth reflecting on,and this thesis attempts to propose solutions.First of all,the advantages and disadvantages brought by technology should be treated correctly,and technology should be fully utilized to actively build cultural consumers+ meta-universe,cultural consumers + cyborgs and other cultural consumer development platforms to seek a balanced development path between human and artificial intelligence and promote the development of cultural and creative industries;secondly,the role of Internet information platforms should be emphasized to break through the barriers of information cocoon,protect cultural consumers in the age of artificial intelligence of information fairness,prevent information leakage of cultural consumers,and at the same time pay attention to the development of intelligent people as an emerging data subject;in addition,maintain a vigilant attitude toward the entry of AI into the aesthetic field,base on reality,guide the sustainable development of cultural consumption,pay attention to the emotional experience of cultural consumers,improve the hostility-filled social psychology,and create a good atmosphere for cultural consumption.Finally,this thesis points out the shortcomings of the current research,and makes an unrestrained vision and prediction of the future development of cultural consumers.