Research On Cultural Consumption Leads To New Business Formats In The Era Of Artificial Intelligence

The rapid development of digital technologies such as artificial intelligence has brought about the era of artificial intelligence.In this context,cultural consumption and cultural industry are facing transformation and upgrading,and the requirements of the consumer public for cultural consumption are also increasing.The resulting new business format has triggered a new round of development in the cultural and economic fields.New business format is a new thing and new phenomenon in society,and the research of new business format has important value and significance for national economic development and the transformation of new and old kinetic energy,and new business format is also an important driving force for the progress of cultural industry and the upgrading of cultural consumption.Therefore,accelerating the development of new business formats is not only an active choice for the cultural industry to adapt to the era of artificial intelligence,but also an inevitable requirement for comprehensively improving the quality of cultural consumption and meeting the spiritual and cultural needs of the people.The components of the new form of cultural consumption mainly include products,technologies,platforms and consumers,which have been upgraded and innovated by intelligent technology.Correspondingly,the different industrial chain links of the elements have also undergone systematic changes and development,showing a new look different from the past.The new business form of cultural consumption is the content innovation and technological innovation based on the old business form.It is also the innovation of the whole industrial development chain,including the cultural information layer,the technology layer,the economic activity layer and the experience and interaction layer.It gives rise to digital producers,digital platforms and digital consumers.The resource end,production end,marketing end and consumption end of the industrial chain are interconnected thanks to the deep application of intelligent technology.Finally,on the basis of updating the elements and links,a new development model was generated,including the content extension model,the "platform +" model,the industrial agglomeration model.The expansion and innovation of the development model of cultural consumption business is also an important manifestation of the progress of intelligent technology.The new business forms of cultural consumption in the era of artificial intelligence include four major business types,namely,the new virtual business form,the new augmented reality business form,the new network e-commerce business form and the new digital service business form.Full virtual new forms of business include virtual travel,virtual idol,virtual social;New business forms of augmented reality include digital venues,digital scenic spots and AR products;New forms of online e-commerce include short video,live delivery,online movie watching;New forms of digital services include esports games,pay for knowledge,and Chat GPT.These new forms of business play an important role in the cultural market which cannot be ignored.They are innovative measures to promote economic development and enrich the spiritual life of the public.The new form of cultural consumption in the era of artificial intelligence has a strong development momentum,but it still faces many problems.First,the new business form of cultural consumption faces the shortcoming of original technology;Second,there is immature operation mode within the business model;Third,the ability of cultural innovation needs to be improved,and the top cultural brand is lacking;Fourth,the pay consciousness of mass culture is not strong,and the consumption of subsequent impetus is insufficient,resulting in capital control of the cultural market.To solve the above problems,this thesis puts forward the solution strategy from the corresponding dimension.In the technical dimension,we should vigorously train high-tech talents to ensure the innovation and progress of technological impetus.In the model dimension,grasp the innovation path,build a healthy and orderly business model development framework;In the production dimension,establish brand awareness,produce high quality cultural products;In the dimension of consumption,guide and activate the healthy consumer psychology to ensure the vitality of consumption.Finally,this thesis holds an optimistic and expectant attitude towards the future development of the new form of cultural consumption in the era of artificial intelligence,and makes a specific outlook on the prospect of the new form of business.