The Study Of Request Speech Communication In E-commerce Live Broadcasting

Verbal communication is based on the realization of communicative intention.Without communicative intention,verbal communication would be out of the question.With the rapid development of Internet technology,a variety of new social media emerged.As an emerging way of verbal communication,e-commerce live broadcasting is a speech act that influences people’s attitudes and behaviors with the help of network media and language expression,with the communicative intention of asking.The core of this paper is the realization of request speech act,that is,the connection between request discourse form and communicative intention.The core problem to be solved is: how to realize the communication intention of "asking consumers to buy goods".In this paper,relevant theories such as speech act and conversational principle are used in pragmatics.In terms of corpus selection,it mainly comes from the online live streaming platform with high popularity and high product sales.Due to the various types and purposes of e-commerce live broadcasting,in terms of research content,we select the selling live broadcasting which is mainly for profit purpose and only for the purpose of communication.In terms of the selection of live streaming subjects,e-commerce host accounts with more than 1 million fans and an average turnover of 5 million per game are selected from short video platforms such as Douyin,Taobao and Kuaishou,and 50 live videos with goods are selected to obtain discourse texts of live videos such as clothing,beauty makeup and food.Based on the characteristics of network media,this paper studies the profound influence of network communication on network media.E-commerce live broadcast,a special verbal communication behavior,makes full use of the characteristics of the network and takes the network as the transmission channel.In the structure of verbal communication in e-commerce live broadcast,the author analyzes four aspects,namely,the subject of request communication,the intention of request communication,the form of request communication and the environment of request communication,and discusses the construction process of its discourse meaning.In a specific communicative environment,the communicative subject chooses the communicative form around the realization of communicative intention,and such an action process is the process of verbal communication.From the perspective of communicative function,this paper defines the functions that e-commerce live broadcasting wants to accomplish,namely the communicative intention of "request" to be realized.The verbal communication in e-commerce live broadcasting is centered on the realization of the communicative intention of request.In the process of realizing the request-based communicative intention,the requester chooses certain pragmatic strategies to realize the communicative intention.This paper analyzes and explains the process of realizing communicative intention,and what pragmatic strategies are used in the process of realizing communicative intention of request,so as to provide some reference for people’s verbal communication behavior.