Research On The Strategy Of Improving The Service Quality Of Dali Photographic Tourism

The new travel paradigm that is being promoted,Travel+,not only offers a visual experience like no other,but also enhances the travel experience and plays a major role in local economic growth.This new travel model goes beyond photography,allowing people to explore and observe to collect the best and most valuable photos and videos,thus giving them the opportunity to experience Travel Plus in depth.In recent years,Dali,Yunnan Province has become world-renowned for its unique and rich photographic tourism resources,but its rapid development has also raised many challenges.To this end,this paper will explore the development of photographic tourism in Dali,Yunnan Province,and propose effective satisfaction testing methods to improve the quality of tourists’ trips,taking into account relevant academic literature and various tourism categories.Through a combination of instruments,including the literature method,field survey method,and quantitative analysis method,the satisfaction of photography tourism tourists can be better assessed,and based on these evaluation principles,a complete,reliable,and measurable evaluation system can be developed as a measure of service quality,from which 15 representative evaluation indicators will be selected.A total of 212 valid questionnaires were released to support the experimental results through an in-depth exploration of several key factors,including tourists’ psychological state,socio-economic status,and behavioral habits during the journey.