Research On The Path Of Mountain Bike Project Promoting The Integration Of Culture And Tourism In Guizhou Province

This article investigates some activity venues of the Guizhou Mountain Biking project,understands its current situation,and finds that mountain biking sports have great appeal to modern people.Although the Guizhou government has not provided clear instructions for mountain bike projects,spontaneous activities organized by folk enthusiasts are not uncommon.Reviewing the research literature on mountain biking at home and abroad,as well as related tourism and cultural decisionmaking,mountain biking projects can be included in the development path of cultural tourism integration for research.Cultural tourism integration refers to the integration of cultural and tourism industries,creating comprehensive products or experiences with cultural connotations and tourism appeal by integrating cultural and tourism resources.It is a development model gradually emerging against the backdrop of the development of tourism and the prosperity of the cultural industry.It emphasizes the combination of cultural elements and tourism activities,experiencing and disseminating culture through tourism,providing tourists with a more diverse and diverse tourism experience,mainly including the development of cultural products,cultural activities and tourism festivals,and the development of the cultural tourism industry chain.Based on this,this paper will take the "technology acceptance model" as the theoretical basis to study the behavior intention and use behavior of mountain bike enthusiasts.In the construction of the model,the concept and development of the model will also be sorted out,and appropriate extensions and supplements will be made based on the original model,combined with the theme of one’s own paper research,to explore the pre variables that affect perceived usefulness and perceived ease of use.Perceived risk,perceived entertainment,and subjective factors will be introduced to make the research problem more intuitive and clear.The article will adopt the methods of questionnaire,data inquiry,mathematical statistics and so on.The questionnaire survey is based on areas such as Banqiao Art Village and Huaxi in Guizhou,and also conducts online research and data queries with various websites to make the obtained data more comprehensive.In addition,through statistical analysis,reliability analysis,validity analysis,correlation analysis,etc.are conducted on the data to make the results more credible.The study will analyze the willingness and behavior of mountain bike users,and the final results will provide reference suggestions for the entire industry.At the same time,valuable suggestions will be provided for promoting the integration and development of culture and tourism in Guizhou.Mountain tourism should fully attach importance to the development of mountain bicycles,grasp the needs of users,and enable cultural and tourism projects in Guizhou to develop in a diversified and high-quality direction.