Research On Shanghai Old Brand Packaging Design Based On Regional Culture

This topic takes Shanghai old-fashioned packaging as the research object.it analyzes the connotation of regional culture and its influence on packaging design,and constructed the design principles based on regional culture;Analyzing the evolution of Shanghai's old-fashioned packaging and its culture since the end of the Qing Dynasty,and to extracts the packaging design symbols that highlight the characteristics of regional culture,and then it established gene bank,a Shanghai old-fashioned packaging design method based on the symbol gene library was constructed;Based on this method,a set of Shanghai old-fashioned packaging auxiliary creative design system was developed.The Cao Sugong brand was taken as an example for design practice.Specific studies included the following points:(1)This article analyzed the concept of regional culture,and analyzed the packaging design cases in different regions and countries to construct packaging design principles based on regional culture.(2)Taking Shanghai old brand packaging and Shanghai culture as the two main lines,analyzing the typical characteristics of packaging and Shanghai culture since the end of Qing Dynasty,and then to analyze the relationship between culture and packaging design.Among them,the evolution analysis of Shanghai's old-fashioned packaging is carried out from two aspects: the old-name industry type and the packaging design element.The evolution of Shanghai culture has been carried out from the typical Shanghai culture pattern since the end of Qing Dynasty.And through the analysis of the relationship between packaging design and culture,it is clear that the design elements such as the shape,color,pattern and trademark of packaging are influenced by the Shanghai culture,and it lay a theoretical foundation for the construction of the Shanghai oldfashioned packaging design method that can highlight the regional culture.(3)Based on the analysis of the relationship between Shanghai culture and Shanghai oldfashioned packaging design,the characteristics of Shanghai old-fashioned packaging art are summarized and established into a gene database.The Shanghai old-fashioned packaging design method based on the symbol gene library was constructed.(4)The paper developed a system for the design of Shanghai old-fashioned packaging with Visual Basic language.Taking the packaging of Cao Sugong's brand ink as an example,and use the system to redesign its packaging trademark,shape,pattern,color,etc.