Research On Living Heritage Design Of Intangible Cultural Heritage From The Perspective Of Service Design

As a national key protected cultural relic and local intangible cultural heritage in Ninghai County,Ningbo City,Zhejiang Province,Ninghai Ancient Theatre contains profound historical,cultural,artistic and heritage values.With the declining influence of ancient theaters and operas in today’s society,the inheritance status of Ninghai ancient theaters is not optimistic.It is urgent to explore the living inheritance form of intangible cultural heritage of Ninghai ancient theaters and broaden its living inheritance path.Based on this,this paper takes the intangible cultural heritage of Ninghai ancient stage as the main research object,uses the design method of service design thinking to develop the living inheritance of intangible cultural heritage,and conducts design research on the inheritance and protection of intangible cultural heritage of Ninghai ancient stage.First of all,this study studies the concept,principles and methods of service design from a theoretical perspective;The concept,division,characteristics and value of intangible cultural heritage are summarized;This paper summarizes the concept,principle and significance of intangible cultural heritage living inheritance,thus establishing the research direction of exploring intangible cultural heritage living inheritance with the concept of service design.Secondly,by means of literature investigation and other investigation methods,the paper analyzes the development origin and artistic characteristics of Ninghai ancient stage,and on the basis of studying the living inheritance mode of the local intangible cultural heritage in Ninghai,puts forward the strategy of inheriting the intangible cultural heritage of Ninghai ancient stage by relying on the research and tourism service design.Finally,through the research service design practice with the theme of Ninghai Ancient Theater,the research tourism service system design,the research service manual design and the research service mobile popular science game design show the artistic charm of Ninghai Ancient Theater and promote its living inheritance,promote the combination of intangible cultural heritage and campus education,and explore a new path and platform for the dissemination and promotion of intangible cultural heritage of Ninghai Ancient Theater.