Research On Farmers’ Subjectivity In Rural Cultural Production In The Digital Age

China is in the era of digital technology,represented by mobile internet and cloud technology.The cultural production order and lifestyle of farmers’ groups have undergone significant changes due to the extensive use of digital technology,focusing on the digital transformation of the identity of rural cultural subjects,production factors,production organization,production logic,and lifestyle.The deep integration of digital technology with the cultural production of peasant groups has formed a new digital mode of cultural production,which further profoundly affects the farmers’ autonomy,dynamism,and creativity in their cultural production.Taking farmers’ subjectivity as the main subject of study and the subjectivity of farmers’ production of rural culture in the digital era as the object of research,this thesis examines and answers three critical questions prudently through the methods of literature research,theoretical analysis,historical and logical analysis and case study: The first is to analyze the changes in rural cultural production methods under digital technology as a background for the study of farmers’ subjectivity;the second is to examine the impact on farmers’ subjectivity of the changes in production order and lifestyle in the context of digital technology;the third is to propose specific strategies to get out of the dilemma of farmers’ subjectivity on the basis of the difficulty of farmers’ subjectivity,and to help further liberate rural cultural productivity.This thesis is divided into five main sections to address the above issues.The first part provides an overview of relevant studies at home and abroad;the second part identifies essential concepts such as rural cultural production and farmers’ subjectivity,and clarifies the relationship between rural cultural production and farmers’ subjectivity;the third part examines the comprehensive impact of the application of digital technology and the development of the digital cultural market on rural cultural production and consumption;the fourth part analyses the dilemmas faced by the development of farmers’ subjectivity from macro and micro perspectives on the basis of a complete understanding of the digital transformation of rural culture;the fifth part further discusses the role of a good and orderly digital technology cultural market in enhancing farmers’ subjectivity and proposes specific improvement strategies,with a view to providing strategic references for the healthy development of the digital cultural economy and the overall enhancement of farmers’ subjectivity.