A Study On The Optimization Of Culture And Tourism Policies

In March 2018,China established a new Ministry of Culture and Tourism through institutional reform,which further combed the management functions of cultural tourism and related industries,and provided a guarantee for the development of culture and tourism industry in the management system.From the perspective of national development,combined with China’s rich cultural tourism resources,the development of related industries will be an important part of the overall development of the country in the future.This paper selects the policies issued by the central-level government departments in the past decade,analyzes the content of the policy text with the theory of policy tools,divides the policy tools involved in the policy documents into supply tools,environmental tools and demand tools,and imports the files into Nvivo12 software for coding analysis.Finally,it is concluded that environmental policy tools are used most frequently and involve the most subdivided policy tools.The second is supply-based policy tools,while demand-based policy tools are the least used.It also deals with the frequency of the use of subdivided policy tools under different categories.In the complete process of the formulation,release and implementation of culture and tourism-related policies,it involves many participants,such as the State Council,the Ministry of Culture and Tourism,the local cultural and tourism bureau,cultural and tourism industry companies,mass media,the general public and so on.It is most obvious that the participants are rich and diverse,and the interaction between different subjects is also rich and diverse.Through the analysis of this relationship by the method of policy network analysis,we can sort out the relationship between different subjects.According to the analysis of the above two aspects,there are four deficiencies in stage culture and tourism policy,such as unbalanced structure of policy tools,limited types of policy tools,insufficient interaction with other elements,and limited categories of subjects involved.And put forward countermeasures and suggestions in view of the above problems.It is expected to provide a reference for the optimization of China’s culture and tourism policy.