The Application Of Escher Pattern In The Rejuvenation Of National Brand

In recent years,with the rapid development of our economy,the communication and contact at home and abroad become more and more close,some new foreign design concepts continue to penetrate,some domestic brands disappear one after another or reduce production,so that the development of the original domestic national brands suffered constant impact,in the global integration of the product competition more and more pressure.In recent years,more and more designers have realized the problem of poor competitiveness of national brands,and vigorously revitalizing the development of national brands will become the basic task of our "four confident" principles.In the past,the pattern of Escher graphics remained in print design,and the combination of Escher graphics and national brands has never appeared.This topic starts from the revival of national brands,takes the pattern of Escher as the foothold,and studies the application of Escher graphics in the revival of national brands as the target.This research adheres to the research idea of finding problems,analyzing problems and solving problems.Firstly,through the in-depth investigation and study of Jingzhou Yuanyang brand bed sheet,the reasons for the decline of Yuanyang brand bed sheet are summarized as economic form,industrial structure and visual communication system design.Secondly,analyze the reasons for the decline of national brands,find a key point of the problem,and summarize the current problems facing national brands.Finally,to solve the problem,taking Jingzhou Yuanyang brand bed sheet as the case,based on the innovative design of national brand revival,using the characteristics of Escher pattern,combining the original pattern elements for graphic processing,element extraction design,repeated combination of Escher pattern,strengthen color matching,etc.,to carry out a comprehensive visual design expression.Master Escher’s unique creative thinking,combined with specific cases to elaborate the new design concept,further demonstrate that Escher graphics can play a certain role in the rejuvenation of national brand application,so as to continue to apply this design pattern in the future design...