Research On The Admission Advertisements Of Shenbao In The Republic Of China

Advertising is a reflection of the stages and dynamics of the development of the times,and it can show the development level and changing characteristics of the society at that time from different dimensions.Modern newspaper advertisements carry precious historical information and are a mirror showing the development of modern society.Shenbao was first published in 1872 and ceased publication in 1949,and it has gone through almost the entire modern period of China.There are a large number of advertisements in Shenbao,and the types of advertisements are rich,and enrollment advertisements are one of them that cannot be ignored.During the period of the Republic of China,the education system was constantly innovated,and the reform of the education system and the promotion of education regulations provided a strong political guarantee for the development of the enrollment advertisements in Shenbao.At the same time,various educational ideas flourished and the public’s concept of education changed.,newspapers and periodicals also actively advocate various new educational concepts,and the active cultural and educational ideas have created a good environment for enrollment advertisements;in addition,the social and economic transformation,the rapid development of the industrial and commercial economy and the transformation of social lifestyles promote the prosperity and development of education.The competition for students began to generate recruitment advertisements.With the development of the times,the number of enrollment advertisements in Shenbao has shown a trend of increasing first and then decreasing,and peaking during summer and winter vacations.At the same time,the layout of enrollment advertisements is relatively concentrated and fixed,and the layout is dense;Different types of educational institutions have their own emphasis on school image building,educational information display,audience availability,and ideological and concept communication;in terms of expression,the layout design of enrollment advertisements focuses on visual effects and repeated placements to deepen Audience memory,objective and rational statements increase persuasiveness,and the use of diverse headlines increases appeal.The characteristics of the appeals and expressions of the enrollment advertisements of Shenbao can stimulate the audience’s psychology and guide decision-making.At the same time,the enrollment advertisement of Shenbao during the Republic of China was like a mirror,reflecting the development of education in the Republic of China.Firstly,the characteristics of the transition to modernization of the education system and measures are witnessed from the entrance examination method,the education administrative management system,the education fee system and the education structure system;Secondly,the educational thought represented by ”reflects that the concept of educating people adapts to social reality;Finally,the admission advertisement also shows the multi-level pattern of running a school in the Republic of China,which is embodied in the main body of running a school with both the government and the people,a curriculum that combines both Chinese and Western,and flexible and diverse.Teaching methods and high-quality and complete soft and hard facilities.The existence of the enrollment advertisement of Shenbao also has very important significance and value.It not only promotes the development of education and social progress,but also constructs and expands the cultural life space of the people.Not only that,admissions advertisements also provide important inspiration for the development of current education.For example,in the new era,to increase the proportion of traditional Chinese culture in the knowledge system,admissions advertisements must be realistic,and the integration of vocational education and social industries must be continuously deepened through.