Study On The Practice Of The Shenbao In 1897 For Public Opinion

Chinese modern newspaper industry rose in the late Qing Dynasty.The social discourse system became more diversified.It also promoted the rise of modern public opinion.In 1897,the remarks of Shenbao and its public opinion-oriented functions have contributed to the modernization of Chinese society in the late Qing Dynasty.The mass media can set the issue according to a certain ideology for specific public opinion situations.Newspaper is the earliest mass media.It can influence the public’s thinking content as well as the public’s way of thinking.Shenbao,founded in 1872,was a witness to Chinese modern history.Under the background of the great era,the main content and main method of conducting public opinion by Shenbao in 1897 is worth studying.In 1897,China was experiencing a serious crisis of imperialist power after the defeat of the Sino-Japanese War.And China was also on the eve of the 100-day reform.In 1897,Shenbao has a guiding effect on the achievement of social consensus of the reform.Shenbao was based on the desire of people’s happiness,the country’s prosperity and strength,the study of western advanced knowledge and the pursuit of social reform.In terms of international communication and conflict,Shenbao focused on the reports and comments on the conflicts against the foreign church and the incident of Jiaozhou Bay.In the military and political aspects,the elimination of maladministration and military reform were important issues in Shenbao.Shenbao attached great importance to the development of commerce,rethought the chaos of commercial society,and asked the government not to compete with people.On the issue of public education,Shenbao had suggestions on setting up modern schools and reforming the talent selection system.In 1897,Shenbao guided public opinion by setting specific issues,corresponding guiding strategies,and the cooperation with readers.In terms of setting up issues,Shenbao closely followed the changes in current affairs at home and abroad,and focused on meetingthe needs of readers.In terms of guiding strategies,Shenbao relied on the gap formed by the comparison to stimulate the public’s efforts.Shenbao also propagated the sense of injustice and patriotism.Shenbao also paid attention to the reader’s acceptance.It used eclecticism to alleviate the anxiety and sense of loss brought by the comparison between China and foreign countries,and defended the emerging social changes with the traditional culture with deep consensus.In order to avoid causing criticism from the official and folk,Shenbao opposed radicalism and conducted public opinion guidance under a steady and moderate tone.In 1897,the remarks of Shenbao were generally based on the public interests.Shenbao supported for western advanced knowledge and seeking changes.It was within the trend of modernization.Moreover,the efforts in the guidance of public opinion also helped the public to form beliefs,emotions,behavioral intentions of modern life.In short,this was a useful attempt to promote social transformation of civilian newspapers in the late Qing Dynasty.