Research On The Transmission Of Short Videos Of Traditional Woodcarving Technology On Tik Tok

With the increasing support for traditional intangible cultural heritage on Douyin platform,many traditional wood carvers and their teams have turned to douyin platform to try to spread short videos of traditional wood carvings,and achieved certain results.In September 2021 to March 2022 trill platforms account for all fans ranked the top 50 of the traditional woodcarving short video observation and analysis,the study found that trill platform account transmission,there are two major categories of woodcarving is a small wooden company account(usually have five or six to ten a few skilled wood craftsman),accounted for 84%,One is the account of wood carver’s personal nature,accounting for about 15.4%.The traditional wood carving tiktok,which is a large enterprise,chooses the theme of filial piety and helping others to arouse the resonance of users,pursues hot topics to attract users to stop,chooses non-genetic themes to enhance the texture of works,excavates the characteristics of traditional wood carving technology,propagates wood carving skills,and expands the influence of wood carving culture.However,the phenomenon of these wood carving accounts dropping powder occurs from time to time.The main reason is that the operators are kidnapped by the flow thinking,which makes the wood carving accounts fall into content homogenization,low user participation,low conversion rate of online wood carving value,content dilemma,user dilemma and service dilemma.Correspondingly,private wood carving accounts,which account for a relatively small proportion,have a lot of followers due to personalized content,which has a certain spread potential.The short video account of traditional woodcarving craft,especially the account of an enterprise woodcarving company,must be made efforts from three aspects in order to break through the current communication dilemma.First,it is necessary to dig deeply into the cultural connotation of traditional wood carving,promote the traditional culture to break the circle,actively make use of the young publicity platform of Douyin,innovate the form of content communication,and improve the market recognition and recognition of traditional wood carving technology.Second,account operators should strengthen the learning of new media operation knowledge,keep up with user needs,strengthen user training,and actively develop and cultivate new user groups while stabilizing the existing fan base.Third,we should work together to improve the production and sowing level,strive to expand the online and offline wood carving market,improve the commercial cash ability,point "fun" into "gold".