Coupling Relationship Between High-level Scenic Spots’ Spatial Pattern And Its Network Attention Spatial Pattern In Bashu Cultural Tourism Corridor

The continuous updating and iteration of Internet technologies has provided a strong driving force for the high-quality development of tourism.As an important platform for tourism information sharing,the Internet not only becomes an important way for tourists to obtain tourism information,but also provides an important reference for tourists to make tourism decisions.Scenic spots are the core element of tourism industry,and the high-level scenic spots represents the highest level of scenic spots in China,and its development has an important impact on the regional tourism development.The network attention of tourist attractions reflects tourists’ willingness to travel.Analyzing the coupling coordination relationship between high-level scenic spots’ spatial pattern and network attention spatial pattern has practical significance for studying the regional tourism development level and guiding the publicity and marketing of scenic spots.Bashu Cultural Tourism Corridor has a long history and culture,excellent tourism resources endowment,and its tourist attractions are numerous and high-quality.The proposal of Bashu Cultural Tourism Corridor Construction Plan provides important guidance for the construction of cultural tourism in Southwest China.Therefore,this paper took high-level scenic spots of Bashu Cultural Tourism Corridor as the research object,and collected network attention data from 2017 to 2021 based on Baidu index platform.By using Arc GIS and Geo Da,this paper analyzed the spatial pattern and network attention pattern of high-level scenic spots and the coupling coordination relationship between the two.In the end,the following conclusions are obtained:(1)High-level scenic spots are concentrated distribution.The type of high-level scenic spots spatial distribution was always ‘Agglomeration distribution type’ from 2017 to 2021.High-level scenic spots mainly concentrated in Chengdu Plain Economic Zone,Chongqing Metropolitan Area and South Sichuan Economic Zone.The high-level scenic spots showed a spatial distribution pattern that Chengdu and Chongqing Main City Districts as the core,gradually spreading to the surrounding areas.(2)There is a significant spatial difference in the network attention of high-level scenic spots.The number and area of network attention high density areas continue to increase,and they tend to connected with each other.The spatial distribution of network attention gradually changed from N-shaped cluster zone in 2017 to W-shaped cluster zone and multiple high-value zones.Otherwise,the network attention of Chengdu Plain Economic Zone is always at high level,Chongqing Metropolitan Area is at medium level,while South Sichuan Economic Zone and Northeast Sichuan Economic Zone and the Three Gorges Reservoir Area in Northeast Chongqing are at low level.At the county level,the spatial distribution pattern of network attention shows that districts and counties in the west and east is high,while districts and counties in the central is low.(3)There are coupling characteristics between the spatial pattern of high-level scenic spots and the spatial pattern of network attention.Specifically,their spatial distribution centers both are located in the western part of Chengdu Plain Economic Zone,with overlapping coverage areas,and their agglomeration region is coupling.(4)There are spatial differences in the coupling relationship between the dominance degree of scenic spots and network attention.From the five regional levels,Chengdu Plain Economic Zone is extremely coordinated,Chongqing Metropolitan Area is highly coordinated,South Sichuan Economic Zone is moderately coordinated,and Northeast Sichuan Economic Zone and the Three Gorges Reservoir Area in Northeast Chongqing are poorly coordinated.And,Chengdu Plain Economic Zone belongs to the high-high synchronization type,the Three Gorges Reservoir Area in Northeast Chongqing belongs to the low-low synchronization type,Chongqing Metropolitan Area and Northeast Sichuan Economic Zone and South Sichuan Economic Zone belong to the attention-lag type.At the county level,the spatial pattern shows that high coupling level in the east and west,low coupling level in the middle.The number of attention-lag type is the largest,followed by synchronous type,and attention-advance type is the least.In order to promote the high-quality development of Bashu Cultural Tourism Corridor,based on the above research conclusions and combined with the actual situation of Bashu Cultural Tourism Corridor,this paper puts forward the following suggestions:(1)Counties with different coupling coordination types adopt different tourism development strategies.Counties with lag attention should strengthen tourism publicity and marketing,improve and optimize online publicity platforms by using new media such as Wechat official account,Sina Weibo,Short video,Xiaohongshu,Mafengwo,Xiecheng,etc.Strengthening offline marketing by holding festivals,photography competitions and participating in tourism exhibitions.To the high-high synchronization type and advanced attention type counties,they should maintain or enhance the tourism competitiveness,by focusing on the improvement of tourism service quality,optimizing tourism product system and innovating tourism publicity and marketing models,so as to generate sustainable attraction and achieve sustainable development.However,for low-low synchronous counties,they should improve the level of tourism service and strengthen tourism publicity.By improving tourism infrastructure construction to strengthen the foundation of tourism development.At the same time,they should strengthen external publicity and marketing,so as to improve tourism attraction.(2)Strategies for coordinated development of cross-regional tourism.First,we should optimize the spatial structure of tourist attractions and form a reasonable development pattern of tourist attractions through unified planning.Second,we should build a ‘dual-core – axis’ regional tourism structure,with Chongqing and Chengdu as the core to play the driving role of ‘dual-core’,so as to lead the coordinated,co-construction and balanced development of other regions.In addition,we should take the road network and the Yangtze River as the axis,give full play to the traction of this axis,and create tourist routes with various themes.We also need to explore the effective mechanism of the construction of Bashu Cultural Tourism Corridor.On the one hand,we should build a coordination mechanism from the aspects of organization and coordination management,cultural and tourism industry linkage,information co-construction and sharing,and on the other hand,we should build a guarantee mechanism from the aspects of cultural heritage protection,tourism service facilities co-construction,policies and regulations guarantee.