Research On Visual Image Design Of Guangzhou Restaurant Time-honored Brand Based On ZMET Method

The time-honored brand of Guangzhou catering carries the unique folk culture of Lingnan area,which not only has high market economic value,but also has important cultural communication value.On the basis of collecting and sorting out the existing research results,the author established the guiding principles and design methods of visual design of Guangzhou restaurant time-honored brands from the perspective of design aesthetics.At present,Guangzhou restaurant time-honored brands lack of good image design,and some time-honored trademarks are also in dispute.In the process of transformation and development,the concept of design aesthetics has not been fully integrated,resulting in brand identity,brand culture communication,brand value and product market competition vitality and other aspects are not consistent with the long-established brand status.Therefore,there is a need for new research ideas to guide and guarantee the high-quality development of Guangzhou restaurant.This study takes design aesthetics as the research perspective,uses ZMET method,and explores the practical application possibility of design aesthetics concept in visual design by using Guangzhou time-honored catering brand visual design as the research object.First of all,this paper expounds the related concepts of design aesthetics and Guangzhou catering brand design,and analyzes the importance of design aesthetics to help brand image from the form of brand visual design.Secondly,based on ZMET method,this paper analyzes the current situation of visual design of Guangzhou time-honored catering brands,and sort out the existing problems of visual design of time-honored brands from the perspective of design aesthetics.Finally,through the visual design case analysis of the principle of design aesthetics,the author puts forward the design prospect of the design aesthetics to help the visual image of the time-honored brand of Guangzhou catering,and provides a useful reference for improving the visual image design of the time-honored brand of catering.