Research On The Application Of Hemudu Culture In The Construction Of Ningbo City Image

Impacted by the torrent of industrial civilization,the city image is exposed to unstructured and rough development and homogenized forms,convergence of basic functional mechanisms and construction systems,similar material construction and stagnant innovation.The effective construction of city image is a feasible way out for the benign and sustainable development of cities.The development and intervention of the city’s local quality cultural resources is an effective measure to alleviate this shackle.This project Ningbo’s urban image as the object of research,and focuses on the visualization application design of Hemudu historical and cultural heritage resources in the construction of city image.The aim is to explore the use of Ningbo’s localized Hemudu historical and cultural resources to shape the visual image of Ningbo city.From the elaboration of theoretical concepts to the output of design application strategies,we explore the excavation and development of Hemudu cultural heritage in urban image design,and in view of the lack of research strategies for integrating Hemudu culture into urban image,we combine the knowledge of art and design,cognitive psychology,social communication and other related disciplines from the perspective of meaningful value-driven innovation practice research in the field of design,to explore and refine the Hemudu art through the analysis and combined with empirical cases of relevant domestic and international theoretical literature.Summarize and sort out the visual expression methods,analyze and summarize the typical design concepts and methodological elements in the cases,and explore the strategies and methods of translating and assigning meaning to the historical and cultural heritage resources of Hemudu through visual design expression methods,and integrating them into the construction of urban image to convey and apply them to the strategies and methods are used to refine and explore the relevance and meaning of the specific contexts.By integrating the positioning of Ningbo’s commercial port and seaside metropolis,defining an eclectic style and charm,searching for the components of the core image,and reconstructing Ningbo’s unique quality attributes and image style.Through deep excavation,process and all-round integration,a set of strategies and theoretical research on the construction of Ningbo city image based on the elements of Hemudu culture is formed,which makes the city image more localized and humanized.The construction and shaping of city image is a huge and complex project,explore the sustainable development method of city image innovation and breakthrough,conduct research on the application of city image design with Ningbo as an example,shape the city brand image with vitality and local characteristics and international orientation,provide reference ideas and guidance solutions for the construction of city image innovation,so as to build the city brand,reshape and improve the city image,activate the city vitality and the city will be rejuvenated and its comprehensive strength will be enhanced.At the same time,we will broaden the ways of protecting and inheriting Hemudu culture,realize the effective exploitation of historical and cultural resources,fully demonstrate the localized and local characteristics of Hemudu culture,and realize the protection and sublimation with far-reaching development significance and strategic thinking in the modern society of renewal and dissemination,and provide theoretical methods and ideas for the theoretical strategies and ideas for the application of historical and cultural resources in the construction of urban image.