Research On Brand Vision Of Shennongjia Village From The Perspective Of Rural Culture And Tourism

With the rapid development of industrialization and urbanization,the phenomenon of the decline and elimination of traditional village culture is becoming increasingly serious.The protection of village culture is urgent.How to reconstruct the life order of villages while protecting traditional villages,shape the brand value of villages,and achieve a new vision of rural development with culture,ecology in industries,and quality of life in villages has become an urgent problem to be solved under the current rural revitalization strategy.From the perspective of rural culture and tourism,this study focuses on the villages in Songluo Township,Shennongjia Forest Region,and relies on the historical and cultural characteristics of Songluo to organically integrate local culture,folk culture,modern culture,and rural culture and tourism,consolidating the foundation of cultural and tourism integration.Deeply explore the ecological resources,historical context,intangible cultural heritage,local products,and folk customs of local ancient villages,integrate culture,life,and ecology into cultural tourism,extract cultural elements rich in local cultural characteristics for visual design,and then build the "Songluo Ancient Village" village cultural tourism collection brand,in order to achieve the integration and upgrading of the Songluo brand,recreate a new impression of Shennongjia rural cultural tourism,and assist in the development of Shennongjia rural cultural tourism.This article takes the "Songluo Ancient Village" village brand as the research core,and on the basis of introducing the visual elements of the village collection brand,presents the value connotation of the four Songluo ancient villages through the village humanistic guidance system,village IP image design,and rural cultural and creative market design.This article presents professional research methods through practical approaches and visual representations,and the relevant results intuitively present the design path and effects.