Research On The Rural Tourism Brand Image Design Of Honghua Village In Youyang Based On "Cultural Reconstruction"

Honghua village of Youyang has rich and diverse cultural deposits,beautiful river environment,and gorgeous Wujiang River scenery."Qianli Wujiang river presents a gorgeous art gallery" has been a tourist attraction since ancient times.Under the strategic requirements of targeted poverty alleviation and rural revitalization,Youyang county is faced with opportunities and challenges to optimize the rural tourism space layout under the radiation of Wujiang gallery.This paper studies the image design of rural tourism brand of Youyang Honghua village,which has important research value and plays an enlightening role in establishing other rural brands.Under the guidance of relevant theories and policies,the key of this paper is to adhere to the principle of respecting and protecting regional culture and to establish the brand image of Honghua village.This paper takes Honghua village of Youyang as the research object,focusing on the design of rural tourism brand image in the way of "cultural reconstruction" for its regional culture.Using comparative analysis,field investigation,literature research,case study and so on,this paper makes an in-depth study on brand image design.Through the study of the cultural attributes of Honghua village,the paper determines that the brand image of "Honghua village" is positioned as an ancient inland fishing village complex,taking the local unique ancient inland fishing village culture,Zeng culture and folk culture.The combination of regional culture and modern culture is not only the inheritance and protection of culture,but also the satisfaction of the values of mainstream tourism groups.The concept of "crisscross" is integrated into the design image presentation,which is intended to emphasize the state of rural life,the concept of "fishing" culture and the concept of integration.The color system creates a place where people in Honghua village are far away from the noise and return to nature,reflecting the feeling of tranquility,return and comfort.From the visual image derived to all aspects of life,design and application,it's easy for the audience to understand,remember and spread.Finally,the unique rural tourism brand image design of Honghua village in Youyang will be formed.While increasing the competitiveness and attraction of Honghua village in the tourism market,it can also bring inspiration to the design of tourism brand image in other regions.