Construction Of Cultural Gene Pedigree And Activation Path Of 100 Red Tourism Routes In Shandong Province

With the development of modern economy,tourism has become one of the most promising industries in terms of development scale and economic prospects.As a new type of theme tour in the tourism industry,the integration of red culture and tourism has distinct Chinese characteristics.Red tourism resources can not only be the symbol of the core values of the country and the nation,but also can be the inheritance of revolutionary culture and advanced socialist culture.The development of red tourism can not only promote economic development,but also give full play to the educational function of revolutionary culture.Taking 100 red tourism routes in Shandong Province as the research object,the red tourism resources in Shandong province were systematically classified,and according to the integrated development of cultural gene types,the corresponding red gene pedigree map was constructed by using qualitative and quantitative analysis and ArcGIS,Excel and other software.At the same time,by analyzing the influencing factors of the network spatial structure of the routes,the network structure of the red tourism routes is enriched.Based on the pedigrogram of 100 red tourism routes in the province,targeted suggestions on spatial optimization are put forward to provide an important reference for promoting the coordinated and sustainable development of the province’s red tourism.Among the findings:1.Shandong Province is rich in red tourism resources,but their spatial distribution is uneven.The 100 red tourism routes proposed this time are mainly distributed in Jinan and the western areas.2.Red tourism resources among the 100 red tourism routes in Shandong Province,according to the classification method of cultural genes,It can be divided into material cultural genes(hero,relic site,production culture,life culture,red urban and rural areas,memorial sites and ecological scenery)and intangible cultural genes(red culture,historical stories,feelings and spirit,artistic performance,skills and arts).Through spatial analysis,it can be seen that among the 100 red tourism routes at present,the material cultural gene tourism routes are mainly distributed in the central and western part of Shandong Province,while the distribution of the intangible cultural gene tourism routes is relatively scattered.However,the two kinds of routes radiate from Jinan City as the center.3.Red tourism resources in Shandong Province have problems such as scattered distribution,fierce competition and insufficient digging.This paper believes that,according to the newly proposed activation index index system,further integration of red tourism resources and optimization of its spatial pattern should be taken to achieve coordinated regional development and mutual cooperation among various industries according to the guarantee of government overall planning,improving traffic,increasing capital entry and ecological protection.Through improving the system of red tourism products and commodities and other ways to further activate red tourism resources.