Research On The Activation Of Cultural Innovation Tourism Project For Jinjiang Wudianshi Traditional Block

In the ever-growing demand for cultural tourism,cultural innovation tourism has become a new trend,which gets the favor of tourists increasingly.Based on the historical and cultural heritage,cultural innovation tourism project focus on the local feature and cultural heritage during its exploration.The creative elements can not only give history and culture a new content,but also give the regions with traditional culture new developing opportunities..Containing a large number of cultural resources,Wudianshi Traditional Block is an important cultural scenic spot in Jinjiang and also a window for the exhibition of Southern Fujian culture,Hesse culture and overseas Chinese culture.Based on the clarification of the basic theory and analysis of the present situation of the cultural innovation tourism in Wudianshi Traditional Block,this paper studies the IPA model of the cultural elements and the satisfaction of cultural innovation tourism project by combining the RMP analysis theory and the tourist satisfaction theory and then puts forward the study-oriented and participatory project activation strategy from activation path and the activation direction of the cultural innovation tourism.Through the study,the main conclusions of this paper are as follows:Wudianshi Traditional Block covers 15 kinds of cultural elements,the cultural innovation tourism project can be divided into 9 categories.The IPA model analysis was utilized by questionnaire survey for cultural elements and creative tourism projects.We concluded that traditional architecture,traditional performance,traditional art,traditional skills,dialect,festival and diet are the elements of high importance and high satisfaction among the cultural elements of Wudianshi Traditional Block.While living habits is high in importance but relatively low in satisfaction.The activation of living habits experiencing should be strengthened on the basis of strengthening architectural renovation and traditional festival performances.In the cultural innovation tourism project,the intelligent tourism project and creative tourism project are considered to be important,but the actual dissatisfaction with the type of creative tourism project,the huge gap between the expectation and the perception are the projects which the managers should focus on.The cultural innovation tourism should follow the principle of market orientation,the principle of being characteristic,the principle of cultural guidance,the principle of benefit and the principle of sustainable development.We should adopt the activation path of the tourism project,namely,the activation of the noumenon and the activation of the tourist experience.The activation of cultural innovation tourism should be done from the creative scene project,the creative exhibition project,the creative festival project and the creation.