Research On Brand Visual Image Design Based On Culture Inheritance

This study focuses on the "Quanzhou Nanyin Art Garden" as the design practice subject,aiming to explore how to use brand visual image design to highlight the traditional cultural value of Quanzhou Nanyin in market competition,and promote the inheritance and dissemination of Quanzhou Nanyin culture.Various research methods are applied,and a complete brand visual image design plan for the "Quanzhou Nanyin Art Garden" is proposed based on clear design positioning and field investigations.Through this design practice,it is concluded that in terms of brand visual image positioning,a broader market scope and longer-term goals should be considered.The promotion of cultural inheritance through brand visual image and the utilization of cultural innovation in brand visual image will form a virtuous cycle.Therefore,the importance of this research lies not only in attempting to solve practical problems but also in exploring and inheriting intangible cultural heritage.It aims to achieve a win-win situation for both culture and brand while making a positive contribution to the protection and inheritance of Quanzhou Nanyin’s intangible cultural heritage.