Research On The Image Design Of ’Quanzhou Fushi’ From The Perspective Of Auspicious Culture

In order to meet the needs of the people for beautiful auspicious culture in the new era,it is urgent to create an auspicious cultural image of Quanzhou to spread and serve the public.Among them,Quanzhou is rich in auspicious cultural resources,and people’s worship of lions is very prominent.Based on this,the innovative image design research of "Quanzhou Fushi" constructed in combination with auspicious culture has become the theme of this research and practice.This study mainly adopts literature collection,case analysis,questionnaire survey,logical induction and other research methods.The research content takes the relevant concepts of auspicious culture and image design as the starting point,takes the design cases of auspicious traditional lion image and modern lion image as the research object,sorts out their performance characteristics and connotations,summarizes and produces the universal and operable Quanzhou Fushi image design method and communication strategy,and creates a unique Quanzhou Fushi image.It is hoped that it can promote the sustainable development of Quanzhou Fushi image design and provide certain innovative ideas and design methods for Fushi image design in the future market.