Application Of Auspicious Plant Pattern In The Packaging Design Of Xufuji "Liangyuan" Series Happy Candy

Auspicious culture occupies an important position in Chinese traditional culture,which is the embodiment of Chinese children ’ s unremitting pursuit for a better future.Auspicious culture has a very broad impact on people.From the totem worship of primitive society to all corners of people ’ s lives,auspicious culture not only has an important impact on our lives,but also affects our pursuit of beauty.Auspicious culture is rich in connotation,its center is to seek luck and avoid evil.People creatively connect plants with beautiful meanings,and thus produce a variety of plant auspicious patterns.Although the Chinese nation ’ s yearning and pursuit for a happy life has experienced thousands of years,it has never changed.The auspicious patterns of plants appear in all parts of society,affecting the aesthetic of this society.The study of plant auspicious patterns helps us to understand the character and cultural taste of the Chinese nation and enhance the cultural attributes of design works.First of all,from the root,auspicious plant patterns are very suitable for sugar packaging design.The core of the plant auspicious patterns is ’ seek lucky,’ which contains people ’ s yearning and expectation for a better life,which coincides with the emotional value of sugar packaging.Applying it to the design of sugar packaging can highlight the emotional value of sugar packaging design and meet the emotional needs of consumers.Secondly,the plant auspicious patterns are very decorative.After extracting elements,they are integrated into graphic design,which can improve the aesthetic feeling of packaging design and increase its cultural attributes.Finally,the plant auspicious patterns are of great research significance in decoration and content.The in-depth study of auspicious plant patterns helps to increase the attention to traditional culture,enrich the material source of modern design,highlight the cultural characteristics of sugar-loving packaging design,and combine it with modern design to provide new ideas for sugar-loving packaging design.Starting from the origin of auspicious patterns,this paper expounds the different types and meanings of main plant auspicious patterns,and discusses the cultural charm of plant auspicious patterns.Then,the functional characteristics and cultural demands of sugar-loving packaging were explored,and the application value of plant auspicious patterns in sugar-loving packaging design was analyzed,including cultural value and emotional value.The inheritance and development of plant auspicious patterns in sugar-loving packaging design were discussed,as well as the design orientation of Xu Fuji ’ s “ good reason ” series of sugar-loving packaging.Finally,the design practice was carried out with Xu Fuji ’ s “ good reason ” series of sugar-loving packaging design as the carrier.Combined with the demands of sugar-loving packaging,the design was not only in line with modern aesthetics,but also had cultural value.