Figure In Modern Folk Auspicious Application Of Logo Design

With the trend of global integration becoming more and more significantly, the design of"localization"has become the world conform to the trend of The Times and request. However, with the western culture constantly blend and collide, thoughts and ideas of foreign art came into China,which makes culture essence of folk auspicious graphics provide the powerful vitality. In the field of modem logo design , many thrilling classical masterpieces are blended in with Chinese characteristics of folk auspicious culture,which shows the needs of traditional culture in modern design. Therefore, in the perspective of our country's modern logo design ,there is significant scientific significance to research of folk auspicious graphics and culture. This paper attempts to reinterpret China folk auspicious graphic language, the folk auspicious graphics as a new innovative element, folk auspicious culture spirit and modem logo design concept to a union, give modem logo design of ethnics, time and international characteristics, creating a rich ethnic flavor modem logo design system.China folk auspicious graphics is Chinese crystallization of the wisdom of the Chinese nation, which contains a profound culture, thoughts and emotions, inherit and develop at the same time. In fact, it is also a kind of context inheriting. On the one hand, from which it reflects the times background, national concept, and aesthetic feeling it's rich traditional culture. On the other hand, the research of folk auspicious graphics in modem logo design, also the application of traditional folk culture of interpretation from the angle of modern consciousness.Based on inheriting and proclaim folk auspicious graphics culture connotation, on the basis of its application in modem logo design rules, and explore further exploring the development of modem logo design new trend and summarizes some expressional gimmick and application rules of modem logo design, trying to provide some theoretical reference. And through the application analysis, the inheritance and proclaim folk auspicious graphics essence, on the basis of using innovation view to survey folk traditional culture. I hope that get some inspiration from the folk auspicious graphics in modem logo design application, thus make the past serve the present completely and explore new forms and new connotation of modem logo design.