| The continuous advancement of urbanization and the transformation and upgrading of the consumption structure have made rural tourism,which is close to mountains and rivers and returns to nature,popular among the public.In the context of a fully prosperous market,my country’s rural tourism lacks the matching product supply capacity.Rural tourism projects are the core elements that determine the tourism experience.However,in recent years,problems of homogenization and nihilization of rural tourism projects have emerged one after another.The "14th Five-Year Plan for Tourism Development" clearly pointed out that promoting the integrated development of culture and tourism and implementing innovation The driving strategy will give new impetus to the tourism industry to break through the low-quality development dilemma.Today,with the increasing and upgrading of social and cultural needs,the countryside is still the birthplace and treasure house of my country’s excellent culture.Through the integration of culture and tourism,the creative development of rural tourism projects can be realized,which provides a path for my country’s rural tourism to break through the difficulties and achieve new development.In this paper,on the basis of a comprehensive analysis of the elements of the sweet system,the Delphi method is used to obtain the main content of rural tourism project creativity,and the main content of rural tourism project creativity and sweet culture correlation analysis,so as to build a rural tourism project creative model based on sweet culture.Its contents mainly include: rural tourism theme positioning according to sweet spirit,life experience project creativity according to sweet life style,research and education project creativity according to sweet production mode,sightseeing project creativity according to sweet ring,cultural and creative products project creativity according to sweet cultural connotation.Finally,taking Sweet Home in Xinzhou District of Wuhan as an example,this paper carries out a case analysis of rural tourism project creativity,analyzes the current situation of Sweet Home and rural tourism project development resources through field research method and SWOT analysis method,and uses the creative mode of rural tourism project based on Sweet Home culture to carry out creative design of Sweet Home rural tourism project.According to the unique ancient brown sugar intangible heritage industry foundation and cultural heritage of Sweet Home,the theme is positioned as "Ancient brown sugar,Sweet Home".According to the sweet home sweet spirit,create "Sweet Home";According to the sweet life style of Sweet home,create "Sweet garden";According to the sweet home sweet production mode,create a "Sweet garden";According to the sweet environment of Sweet home,create "Sweet park";According to the sweet cultural connotation of Sweet Home,create "Sweet love",and set up corresponding creative tourism projects with each theme as the functional area.In short,through the systematic development and design of Sweet Home rural tourism project creativity,Sweet Home will eventually be built into a tourism destination with very characteristic and sweet cultural connotation,and promote the realization of its rural tourism demonstration area.This paper tries to enrich the design mode of rural tourism projects and provide new planning ideas for the sustainable development of rural tourism. |
