A Study On The Cultural And Creative Rural Tourism Of Dali Village In Wuhan City From The Perspective Of Stakeholders

In recent years,under the guidance of the strategy of rural revitalization,rural tourism in China has made great progress,and its active integration with cultural and creative industries has spawned cultural creativity rural tourism,a new model of rural tourism.And it brought a great contribution to expand the resources of rural development,promote the development of rural economy,improve the quality of rural life,courage the integration of urban and rural areas.At the same time,cultural and creativity rural tourism has faced the problems of lack of industrial orientation and innovation energy,and problems of increasing competition pressure and bottleneck from interests conflict in the process of rapid development.Under this background,this paper takes the cultural creativity rural tourism as the research object from the perspective of stakeholder theory,to explore the sustainable development of cultural creativity rural tourism.First of all,the introduction chapter introduces the background of the research,then,,puts forward the object of the study and the problems to be solved,and expounds the purpose and significance of the study.Then makes relevant theories review and journals review in two topics: "Research on Rural Tourism from the Perspective of stakeholders" and "Research on the combination of Cultural-Creative Industries and Rural Tourism".And then makes the research design from the investigation objects,research contents and research methods.Finally,points out the innovation and difficulty of the research,and the technical route of the research.Secondly,the paper discusses the cultural and creativity rural tourism theory from the perspective of stakeholders from aspects of the concept and characteristics of the cultural creativity rural tourism,the development stage and characteristics,the mode of development,the composition and motivation of the stakeholders,the dynamic mechanism,the relevance between stakeholders and cultural-creative rural tourism,the improved strategy model based on the coordination of interest contradictions,and the related cases in China and abroad.Then,the research selects Wuhan Dali village cultural creativity rural tourism as the research object,carries on the practice investigation to the cultural creativity rural tourism theory above from the aspects of the development of cultural creativity rural tourism in Dali village,the studies on the identification,combination evolution,mutual relationship and interest motivation of stakeholders in Dali village.Then,explore the relationship between cultural creativity rural tourism and its stakeholders from the aspects of dynamic mechanism,development relevance,main problems,interests contradictions,coordination mechanism andso on,and then on the basis of the research on the mutual relationship between the two,puts forward targeted improvement strategies.Finally,the research summarizes the conclusions.The lack of theoretical and systematic research on cultural creativity rural tourism,;The development of the model of cultural creativity rural tourism is a dynamic change process,;The cultural creativity rural tourism development should avoid capitalization trap during the growing-up period;Pre-communication can effectively deal with the impact of capitalization on cultural and creativity rural tourism;The key to sustainable development of cultural creativity rural tourism is the transformation from exogeny into endogeny of cultural creativity rural tourism.