Research On Narrative Expression In Chinese Character Design

As the most representative graphic language symbol in China,Chinese characters have high historical and artistic value.After thousands of years of evolution,the cultural connotation of Chinese characters is constantly enriched.In Chinese art design,Chinese characters,as symbols of information transmission,accumulate their inherent artistic and historical values and are applied in different design fields,such as product packaging,environmental art,book binding,posters and so on.They play an important role in a variety of designs.Especially in the field of posters,Chinese characters not only serve as readable text information,Also as a visual graphic element.The ingenious and beautiful structure of Chinese characters,rich cultural connotations,unique and changeable font forms and other features promote its continuous development in the design.At the same time,the structural characteristics of Chinese characters themselves can adapt to different poster themes,emotions and environments.With the progress of The Times,people’s material conditions are full,the pursuit of practical poster design has been unable to meet people’s growing spiritual needs,this phenomenon constantly stimulates designers to shift their attention to people’s spiritual level,the "people-oriented" design thought in the field of design has gradually developed and improved.The research on emotion and Chinese posters has also attracted considerable attention in recent years.Based on the understanding of the development process of Chinese character posters,this paper explores the feasibility of Chinese character posters in emotional expression,laying a foundation for the study of emotional expression in Chinese character posters.From the perspectives of font,font,pronunciation and meaning,this paper explores the ways and approaches of emotional expression in Chinese character posters,and uses the research method of case analysis.Basic emotional expression and other common emotional expression were analyzed,and different emotional expression ways and influencing factors in Chinese posters were explored.Through a large number of literature studies and case summary,the principles followed in the emotional expression design process of Chinese character posters are refined to provide reference for the emotional expression design of Chinese character posters,so that the audience can have a deeper understanding of the content of posters and the emotions of the authors,and at the same time to build a better emotional communication bridge for designers and viewers.In today’s technology changes with each passing day,our design road is more and more broad,facing more and more challenges,the integration of design and technology has been unstoppable.The development of technology promotes the innovation of the form of Chinese character poster.In the future development of technology,the design of Chinese character poster will be presented in a more interesting and novel form to help people convey emotions and messages,so as to open up a broader space for the emotional design of Chinese character poster and explore the export and development of Chinese culture.