| The new media has given the government and the media a new relationship,the emergence and popularity of new media have led to unprecedented changes in the basic pattern of social opinion.Given the characteristics of new media in spreading public opinion,which enable them to be independent of time and space,this also leads to the weakening of the government’s ability to control and manage public opinion.Under this circumstance,the role and influence of new media on the dissemination of public opinion has led the government to pay increasing attention to new media.In view of the current popularity of the Internet and the application of smart devices,China’s Internet users continue to grow,and public participation in public opinion is universal and the civil opinion field is thus formed and is crucial to social harmony and stability.In this context it is particularly important to study the relationship between new media and government,which is of key significance for the further development of both.On the basis of combing the concept of "delegation,regulation and service" policy,new media and government media interaction,this article is guided by the theory of government regulation,the theory of new public services,and the theory of government-enterprise collaboration,using literature research methods,case studies and investigations.First of all,the main object of this paper is to study the government departments and new media,to deeply analyze their intrinsic interaction,and to recognize and understand the development status between the government and new media.The extensive participation of the public in the new media environment has drawn the attention and attention of government departments at all levels in China,which actively build correlations with new media,become key users in the environment of new media development,and are committed to creating and building a new media matrix.Government departments focus on using new media as a communication channel to realize the openness of government information,and pay attention to the management of new media as an information exchange and communication platform,and clarify the interactive relationship between government and new media.The relationship between new media and the government has been explored,namely: new media has become an important channel for the disclosure of Chinese government information;new media is an important platform for government management;and mutual supervision between new media and the government.Second,to explore the impact of new media in the process of government governance work,the public can realize the supervision of government behavior with the help of new media,promote the openness and transparency of government affairs information,and then improve the corresponding management mechanism,enhance the function of guiding the development of public opinion,and at the same time strengthen the ability to respond to public opinion;the possibility of hidden dangers and crises is increased,and it is easy to cause losses to the overall interests of society.seriously endanger the improvement of government management ability.Thirdly,we analyze the influence of new media in government management,which makes government management more difficult;there is a negative side of the influence of new media on public opinion,which can negatively affect the public’s thinking and damage the stability and harmony of the society;the rapid spread of public opinion in the society can cause a certain degree of public order chaos.Fourth,province S is chosen as the research object,around which a specific analysis of the situation of government and new media and the relationship between them is carried out to clarify the interaction between them,which is manifested as follows: when positive and positive voices are the main influence of public opinion,the degree of consensus can be strengthened;in response to the negative public opinion,the overall performance is stable and positive: a new interactive management system between government and new media is constructed.The new interaction management system between the government and the new media has been established.Finally,the specific problems between the new interactive management relationship between the government and the new media are targeted to put forward corresponding improvement measures and suggestions,which in general are to make conceptual transformation and thus enhance the government’s ability to solve and respond to public opinion in the rising development of the new media;to transform the new media into the advantages of the government’s governmental media and thus strengthen the government’s appeal in an all-round way;to improve the standardization of laws and regulations and systems and The government’s supervisory and management functions should be improved;the public opinion environment of new media should be controlled and strengthened,and the awareness of the responsibility of online speech should be enhanced. |
