Research On The Interactive Relationship Between Internet Public Opinion And Innovative Social Management

The Internet era, with the development of modern information technology. Era ofnetwork public opinion come quietly, behind some mass incidents happened in recentyears, booster, can clearly see the network public opinion makes these problemsbecome the focus of the whole society to discuss, after extensive social discussionescalated into a public opinion force, this force makes a lot of exposure via thenetwork problem successfully solved, conform to the public opinion. This is the placewhere is welcome, is also an expression of the era of progress.Internet age the network public opinion in the healthy development of the processthere have been some discordant noise, such as disorder of network management,network public opinion instead of judicial kidnapping opinion makes originallyindependent judicial judgment of public opinion, interfere with the judicial wall road,justice, and through the network, some unhealthy even negative thinking continues tospread, even affected the social reality, and so on. As the government, therefore, mustbe profound favor the needs of the development of the Internet age, but in the processon the water "fish farming" thinking must also be change, must be a positive publicopinion to release the negative public opinion to guide and improve, let thedevelopment of network public opinion can follow the time development needs, inturn, promote government management, improve the government managementefficiency, promote the success of the transformation of a service-orientedgovernment, this is the correct orientation of network public opinion development,not only is at that time, one place, with the right guidance of sublimation to abide bythe behavior of the whole society is, this is the subject of the era of network publicopinion development, government should be facing the vigorous development ofnetwork public opinion.This article from the development and the characteristics of the network publicopinion, public opinion through the network management of society as the main line,the significance of positive and negative two aspects to explore the network publicopinion to the government management challenges and opportunities, to find how toresolve the network in real situation, risk, correctly guide the network public opinion, promote government management level for arrival, explore road of the healthydevelopment of the network public opinion.