Research On The Popularization Path Of Contemporary Chinese Marxism In The New Media Environment

The 100-year history of the Communist Party of China is a history of the sinicization of Marxism.Marxism must be sinicized in order to take root and localized in order to be deeply rooted in the hearts of the people.The popularization of Marxism in contemporary China is an inevitable requirement for the sinicization and localization of Marxism.The arrival of the new media era has provided a new development opportunity for the popularization of Marxism in contemporary China,and has profoundly affected the communication ecology of the popularization of Marxism in contemporary China.Based on the theory of Marxism in China,this paper constructs a five-dimensional communication element analysis framework for the popularization of Marxism in contemporary China on the basis of the theory of Marxism in China.The current situation,problems and their causes are analyzed,and then the realization path of contemporary Chinese Marxism popularization in the new media environment is proposed.First,in the context of new media,the popularization of Marxism in contemporary China has both opportunities and risks and challenges.On the one hand,the convenience and effectiveness of new media itself have greatly promoted the efficiency and scope of communication of Marxism in contemporary China,and the public’s use and reliance on new media tools have greatly increased the opportunities for Marxism to contact the masses,imperceptibly.It has greatly enhanced the masses’ recognition of Marxist theory.On the other hand,the popularization of contemporary Chinese Marxism in the new media environment is also affected by the changes in the international situation.Internationally,Western hostile forces have stepped up their ideological invasion of our country,and the battle for positions is an ongoing war without gunpowder smoke.Various social ideological trends in China have been rising one after another,and the media landscape and the ecology of public opinion have undergone profound changes.These adverse effects have caused contemporary Chinese Marxist discourse to face challenges in expression.Secondly,to dialectically look at the opportunities and challenges of the popularization of contemporary Chinese Marxism in the new media environment and the problems arising therefrom,we must see the reasons behind these problems: First,the long-term coexistence and mutual agitation of mainstream ideology and diverse social ideological trends Second,social changes have brought about profound changes in people’s ideological concepts and values;third,a diverse and open social environment has weakened the centripetal force of mainstream ideology;fourth,new media has intensified the competition of communication channels,and the popularization of traditional mainstream Channels are weakened,and the popular channels of contemporary Chinese Marxism in the new media are not firmly established.Explore the possibility of turning problems and challenges into opportunities from the above causes.Finally,return to the thinking of the popularization path of contemporary Chinese Marxism in the new media environment.Adhering to the party’s leadership over ideological work is the fundamental issue of controlling the direction and position of the popularization of contemporary Chinese Marxism in the new media environment,and is the basis and premise of the implementation path of contemporary Chinese Marxism popularization in the new media environment.Under the new media environment,the communication subject,communication object,communication content,communication channel and communication effect of the popularization of contemporary Chinese Marxism are the specific development of the implementation path.