| In order to promote high-quality sustainable development of the economy,accelerate industrial transformation and upgrading,and deepen supply-side structural reforms,precise investment invitation is a necessary choice for local government departments to cultivate new momentum for economic development.Under the situation that the whole country and even the whole world are vigorously carrying out investment promotion,what role should local governments play in this,how well do they do it,and whether it has achieved results is worth exploring.Therefore,the author considers constructing an evaluation index system to judge the effectiveness of the behavior of local governments in the process of attracting investment,both qualitatively and quantitatively,so as to provide accurate suggestions and ideas for local governments to carry out accurate investment invitations.By collecting relevant literature,this article first introduces domestic and foreign research on investment promotion and government behavior.Using government functions and new public management theories,combined with the author’s own work,it briefly describes the necessity for accurate investment promotion.On this basis,the author uses the Delphi method to determine the evaluation indicators of local government behavior in the process of attracting investment,including four first-level indicators,institutional mechanism construction,industrial planning,business environment creation and basic conditions for settlement,and 12 Second-level indicators,institutional decision-making,institutional setup,cadre appointment,industrial map compilation,market order,location transportation,government services,infrastructure,planned land space,energy consumption and pollution indicators,preferential policies and human resources,and then build Local government behavior evaluation index system in the process of attracting investment,and then using the AHP method to calculate the weight of these indicators,and finally using fuzzy comprehensive evaluation method,according to the comparative analysis of relevant professionals’ evaluation of the satisfaction of Shaoxing’s precise investment government behavior and traditional investment government behavior,through calculation,it is found that the accuracy of government investment behavior is higher than that of traditional investment government behavior.Combining the domestic experience of the Suzhou Industrial Park and the Chengdu Investment Promotion Commission in precise investment promotion,the author then puts forward suggestions on how to better conduct precise investment promotion in Shaoxing:strengthening the top-level design,expanding the investment team,building an open highland,and speeding up the industrial plan,reinforcing service,and improving urban governance.The author believes that as long as local governments strengthen their confidence,establish effective systems and mechanisms,clarify scientific plans and ideas for industrial development,vigorously create a good "pro"and "clean" investment environment,strive to create industrial landing conditions,and increase eforts on preferential policies,Attract all kinds of talents,the utmost effectiveness of precise investment promotion is sure to be achieved. |