Research On The Risk Of User Privacy Information Leakage On Online Platforms And The Path To Prevention

With the rapid development of computer technology and the information industry,the number of internet users has increased rapidly and the convenient use of the internet has led to the development of many sophisticated data-driven applications and services,namely cloud computing.With the emergence of big data in the cloud,everything that happens on the internet leaves a "permanent" footprint,which makes the issue of privacy even more serious.Conversely,whereas before the advent of IT,citizens’ personal data was often stored by public authorities,today,thanks to the wide range of storage and sharing options available on the internet,many private organisations have also started to store personal data,turning it into a resource.As such,data has been described as a "new gold mine",with unlimited potential,attracting more and more miners,but also raising many questions.In the internet age,the transparency.The anonymity and speed of response make protecting against damage caused by an infringement very difficult and complex.In this article,we will look at online privacy from five different perspectives in the context of big data.The article starts with an examination of the meaning of user privacy information on online platforms in the big data era,briefly explains the background and importance of the chosen topic and provides an overview of the state of research in the country and abroad.It focuses on the characteristics of users’ privacy information on online platforms in the big data era and the risk of disclosure.The second part of the article analyses the current situation and dilemma regarding the protection of users’ privacy on online platforms in the big data era.In the big data era,the protection of users’ personal data has essentially formed a "firewall":awareness of the protection of personal data has increased,but the path to protection is limited;awareness of the rights of personal data has increased,but a path to redress is missing;collection of personal data.The legal framework for protection has been largely formulated,but the standards have not yet been finalised.The author considers that the big data era faces a dilemma of protection problems due to the development of technologies for analysing platform data,the increased use of privacy information to increase the number of illegal acts,the dilemma of privacy protection shaped by opaque algorithm management,and the difficulty of remedying violations due to the incomplete legal framework.The third chapter examines the journey of privacy information protection for users of online platforms in the big data era by first analysing overseas models of privacy information protection for users of online platforms and separately analysing privacy information protection models in the United States based on’industry self-regulation’ and in the European Union based on judicial regulation’.A comparative analysis of these two models is then conducted to explore the inspiration of the ’industry self-regulation’ and ’judicial regulation’ models for China.In the final part,the author proposes five issues to improve the protection of users of online privacy information platforms in the big data era,and suggests setting up a mechanism to protect users’ privacy rights,effectively establishing an external law enforcement mechanism,improving the enforcement of responsibility for the management of online platforms,and improving users’ basic awareness of privacy protection.