Research On The Optimization Of Rizhao Government Affairs APP

Under the tide of "Internet Plus",the government affairs APP arrived as promised.The emergence of government affairs APP has greatly improved the service level and efficiency of the government,which is an indispensable part of the process of government affairs informatization.As a professional application software that deeply integrates the content of government affairs services,government affairs APP has many advantages that traditional government affairs service platforms do not have.However,government affairs APP is also facing problems such as insufficient user stickiness,less continuous use,and then "hard promotion" and "forced promotion".In order to promote its long-term development,attention must be paid to the above problems."Splendid Wulian" APP client is a regional comprehensive authoritative mobile publicity platform integrating "news,government affairs and services" established by the Rongmedia Center of Wulian County in Rizhao City in accordance with the requirements of "one place and one end" construction of new media of county government affairs."Splendid Wulian"APP is a relatively comprehensive government affairs APP in Rizhao City.Therefore,this paper takes the users of "Splendid Wulian" as the research object,and surveys the users’ usage of the current government affairs APP by means of questionnaires and interviews.On this basis,various factors affecting users’ experience of using the government affairs APP at the present stage are explored.Through the discussion of the concept and characteristics of government affairs APP and the development status of Rizhao government affairs APP,it points out the main problems existing in the development of Rizhao government affairs APP "Splendid Wulian",such as:Rizhao government affairs APP service form is relatively single,the comprehensive function is insufficient,the platform recognition is not high,the user interaction ability is poor.Through the analysis of the causes of these problems,it can be found that the preliminary planning of Rizhao government affairs APP lacks integrity,the service consciousness is weak in the process of promotion,and the correct new media operation concept is lacking in the process of maintenance.On the basis of learning and referring to the excellent experience of successful government affairs APP at home and abroad,the government affairs APP in Rizhao has been improved and perfected.The main directions of improvement are:strengthening the service content of government affairs APP,strengthening the security work of government affairs APP information,and effectively improving the practicability of government affairs APP.