Research On Construction Of The“Central Kitchen”melted Media Center By “L” District Government Of Jinan City

Media industry is a special form in which different media forms spread information to the public,The county-level government’s promotion of the construction of financial media center not only drives the all-round development of politics,economy and culture at the district and county level,but also helps the county-level government to realize diversified social governance at the grassroots level.In the era of All-media,media is actually a medium to carry and transmit information,it greatly improves the ability and effect of government governance in the stage of participating in the government’s social governance.Combined with the theme of the Fourth Plenary Session of the 19 th Central Committee of the Communist Party of China,The construction of county-level financial media center is the concrete practice of implementing the specific working principles and policies for the modernization of national governance system and governance capacity,which has profound and important theoretical and practical significance.In addition to the traditional media forms that people are familiar with,the Internet media forms,characterized by technological innovation and emphasis on application,reflect greater vitality and power,and continuously promote the integration of traditional media and new media forms.It not only serves as an important way for the effective dissemination of socialist core values,but also reflects the core of the modernization of the national governance system and capacity.The integrated media system built by the integration of all media constantly enriches and promotes the improvement of the government’s governance ability,and gradually develops into a powerful tool for the modernization of governance system and governance ability.County-level financial media center is an important means and carrier of in-depth national governance in the entire media era,which is an important part of the overall goal of modernization reform of national governance system and management capacity,It is definitely an effective way to realize the modernization of international grassroots social governance.As a medium to disseminate information to the grassroots,county-level media usually effectively makes use of their own functions to carry out social supervision,public opinion guidance,and cultural communication in the county.County-level financial media centers also have the above functions.How to give full play to the advantages of the county-level media center and realize its own function in the grass-roots social governance work of the county-level government is the focus of this paper.In the analysis of Jinan L district government to promote "central kitchen" media construction based on the problems facing in the process,the government governance theory,new public service theory,media convergence theory as the instruction,on the basis of practical experience,through literature analysis,case analysis,the methods of on-the-spot investigation method,dig the reason,From optimizing government construction concept and development of thinking,enhance the government service consciousness and service ability,enhance the political quality and professional quality,the top design and perfect the government policy support and so on four aspects proposed the optimization countermeasures,to solve the transmission system is not perfect,the service function development lag,low utilization rate of hardware facilities,lack of work evaluation and other issues,put forward the effective solutions,At the same time,it provides a reference for other county governments to promote the construction of financial media center In the analysis of Jinan L district government to promote "central kitchen" media construction based on the problems facing in the process,the government governance theory,new public service theory,media convergence theory as the instruction,on the basis of practical experience,through literature analysis,case analysis,the methods of on-the-spot investigation method,dig the reason,From optimizing government construction concept and development of thinking,enhance the government service consciousness and service ability,enhance the political quality and professional quality,the top design and perfect the government policy support and so on four aspects proposed the optimization countermeasures,to solve the imperfect transmission system,the service function development lag,low utilization rate of hardware facilities,lack of work evaluation and other issues,put forward the effective solutions.It is of great practical significance to reduce the administrative cost of the government,improve the service efficiency of the financial media center,stimulate the endogenous power of county-level financial media in the era of all media,and promote the modernization of the national governance system and governance capacity.