Research On Influencing Factors And Strategies Of Residents’ Community Identity In Relocation Communities In Rural Tourism Destinations

In the development of rural tourism destinations,due to the needs of service industry development and the increase of tourism service functions,the traditional communities in many tourism destinations have been broken and reorganized,resulting in the migration of communities and the flow of residents,which has brought about the spatial and social changes of rural tourism communities,and the relocation communities of rural tourism destinations are increasing.With the tremendous changes in the production and lifestyle of rural tourism community residents,they are facing more and more social problems and complex situations.Therefore,the research on the residents’ sense of community identity in the relocation community of rural tourism destination is helpful to explore the perception and identity problems arising from the relocation and reorganization of the community from the perspective of residents.Explore the impact of tourism development,so as to promote the spiritual and cultural construction of the community in the tourism destination,enhance the sense of honor and belonging of the residents,encourage the community participation behavior of the residents in the rural tourism destination,promote the sustainable development of local rural tourism,and create a community of joint construction and sharing,and integrated development of the landscape and society.In this paper,the residents of the relocated communities in Tangkou Town are taken as the research subject to study the residents’ sense of community identity.We conducted research and field visits in Tangkou Community,Zhaixi Community,Feicui New Village and other relocation communities,conducted in-depth interviews with relevant relocation residents,and used grounded theory research methods to analyze and process the original data collected in the interview process,through open coding,spindle coding and optional coding,we obtained 19 subcategories,including tourism revenue,benefit driven,economic perception,environmental perception,policy perception 5 main categories of community participation and emotional identity,as well as the core category of influencing factors of community identity of relocated community residents in rural tourism destinations.Build a community identity impact model,analyze the mechanism of the influencing factors.On this basis,combined with the detailed analysis of the influencing factors of residents’ community identity,the relevant papers and documents of domestic and foreign scholars,and the development requirements of the domestic rural revitalization strategy,it is finally proposed to strengthen the promotion strategy of residents’ community identity in the relocation communities of rural tourism destinations from multiple aspects,such as increasing residents’ income,strengthening ecological protection,improving policy mechanisms,expanding community participation behavior,and enhancing community emotional identity,It can provide reference for the cultural construction and sustainable development of other tourism communities.