Analysis On The Communication Effect And Optimization Path Of Different Types Of Information In Government Wechat

At present,the world Internet pattern has entered the Web2.0 era,and the number of Internet users in China’s public base has been very huge base.The revolutionary development of network media,digital technology and network communication technology has promoted the rise of mobile Internet,and the continuous popularization and evolution of mobile terminals such as mobile phones,making mobile new media based on mobile Internet increasingly come to the fore.Government affairs wechat serves as a tool for the government to spread information,communicate with the people and penetrate its influence.With the gradual improvement of China’s government social governance and its own publicity work,the government’s demand to enhance government credibility and carry out the construction of service-oriented government through new government media is constantly increasing.In this regard,it is of great significance to do a good job and constantly optimize the content release of government affairs We Chat.In this paper,the actual situation of the government wechat official account operated by all 24 government functional departments in Y city within half a year,Combining the results of literature research and the theoretical hypotheses formed,An empirical analysis of the operational data,Through one-way variance analysis of data variables of six different types of information,including notice and announcement,law enforcement information,work dynamics,policy documents,viewing rate,and policy interpretation rate,To demonstrate the significance of different types of information on the data,And through the content analysis of different types of information,The type of information with better and worse data obtained,Combined with the case analysis to confirm,Thus and finally put forward the targeted governance policy.According to the research,different types of information differ significantly in the number of readings,the number of watches and the number of likes of the public.Among them,the announcement and law enforcement information class information than full caliber type information average has more prominent performance,on the contrary,the city’s information category accounted for the largest work dynamic class information is a significant drag on the overall level,whether from the transmission value,reading value and government image shaping transmission effect,work dynamic class information did not get good data.Combined with data analysis,this paper analyzes the evaluation criteria of information quality and information effectiveness of government wechat.Based on the research conclusions,the author puts forward a targeted optimization path from the level of performance appraisal level,the work team remodeling level,and the remodeling level of the government affairs new media matrix level.