Research On The Communication Effect Of The Government Wechat In Poverty Alle-Viation

In recent years,the government departments at all levels throughout the country publish government information with the help of the government We Chat platform,in a more efficient social management at the same time,but also convenient for the public life.However,many government We Chats in the grass-roots actual operation also have many problems,result in poor dissemination and other problems,especially in the remote areas where the economy is relatively backward.This paper mainly studies the spreading effects of Ning'er Release this government We Chat in the work of poverty alleviation,and selects the first batch of government We Chat Ning'er Release in Ning'er County,Yunnan Province,which is out of poverty.The main research object is the poverty-building card households on the Ning'er Release of the concern and Ning'er Release published in the text content of poverty alleviation.I hope to find the problems in the actual poverty alleviation work of Ning'er Release,and put forward some suggestions which can improve the dissemination effect of Ning'er Release in the work of poverty alleviation.First of all,this paper reviewed the relevant domestic and foreign research results of We Chat,Government We Chat and Government We Chat applied in practical work,summarize and collate the relevant concepts,and put forward the research ideas of this paper.Secondly,the text analysis method,questionnaire survey method and interview method were used to study the Ning'er Release and the poverty-building card people in Ning'er County's attention to the Ning'er Release,while using innovation diffusion theory and Information asymmetry theory analysis.There are four problems in the work of poverty alleviation.First,low awareness,potential users are not developed well.Second,in the ordinary We Chat public number,lack of government function column setting and perfection.Third,the user feedback information is not timely reply.The user's interactive experience is poor to aggregate more effective information and publish various forms of poverty alleviation-related content.Fourth,pay attention to the dissemination of effects,smooth communication between the two sides of the interactive channels.Fifth,change the thinking of government services,strengthen the operation of professional teams.