A Study On Suicide Reports On Official Weibo Of Mainstream Media

Suicide is a serious public health problem with far-reaching social and economic consequences.It is an important social issue of universal concern and concern around the world.The latest figures from the World Health Organization’s "Suicide worldwide in 2019" report show that more than 700,000 people die by suicide worldwide each year,more than those from HIV,malaria or other diseases.Breast cancer,or the number of people who die from war and homicide,accounts for an average of 1 in 100 deaths by suicide,and the problem of suicide is serious and widespread in society.Many studies at home and abroad have shown that media coverage of suicide may reduce or increase the risk of suicide.On the one hand,inappropriate suicide reports with sensationalism or excitement may stimulate suicide-susceptible people,or reinforce misconceptions about suicide,increase potential suicide risk,or trigger suicide imitation;on the other hand,positive-oriented or rescue messages Appropriate suicide reports may play a positive role in teaching the public to correctly recognize suicide and deal with negative emotions,so as to establish a scientific understanding of suicide and prevent suicide.Therefore,it is of great significance to study suicide reports.As an important source of people’s information acquisition,mainstream media affects people’s cognition of the real world and things through daily reports.With the upgrading and transformation of media technology,in the era of social media,the official Weibo of mainstream media has become an important channel for information dissemination.After the outbreak of the new crown epidemic,Weibo has become an important platform for people to communicate information and communicate emotions.Using the content analysis method,this paper selects the suicide reports from 2019 to 2021 on the official Weibo of the three media,People’s Daily,The Paper,and Yangcheng Evening News.The study found that after the outbreak of the new crown epidemic,the three media official Weibo suicide reports were inappropriately reported,and the situation was different.The overall report on suicide was not scientific enough,and the information on suicide prevention and assistance was not sufficient.It is still necessary to combine the characteristics of new media audiences and platforms.The characteristics are improved and targeted to improve the awareness and ability of health communication.In the past,domestic research on suicide reports in the media mainly focused on the research on newspaper reports,and there were fewer reports on new media platforms after entering the era of social media.This study focuses on the background of the new era of the new crown epidemic.On the basis of summarizing the problems of suicide reports in the print media,combined with the characteristics of social media platforms represented by Weibo,the research design is carried out to evaluate the current situation and existing problems of suicide reports in my country’s mainstream media official Weibo.Analysis,and put forward targeted countermeasures for media workers’ reference.