Research On Constructing The Image Of University Student Village Officials By Mainstream Media

The college student village official plan has been an important decision made since the 17 th National Congress of the Communist Party of China.In order to promote rural grassroots construction and promote agricultural and rural development,the country has vigorously developed the "College Student Village Officer Plan" to build a strong team for rural grassroots,assist rural development,and promote agricultural reform.Rural revitalization requires the support of a large number of outstanding talents.Therefore,actively guiding and encouraging outstanding college graduates to enter the countryside,take root at the grassroots level,and obtain long-term employment is a significant and arduous task faced by governments at all levels and universities."China Youth Daily",as the central organ of the Communist Youth League,has representative and authoritative reports on college students and village officials.This study mainly adopts the content research method and the text research method,selects "China Youth Daily" as the research object of this article,and conducts a case study of the media image of university student village officials constructed by it.Through the construction of a category table of 225 collected reports,content analysis was conducted.This paper analyzes the basic characteristics of university student village officials in the sample from three aspects: gender,employment area,and educational background.Then,using framework theory,it analyzes the reporting framework from six aspects: the number of reports,the genre of reports,the nature of reports,the tendency of reports,the topic of reports,and the form of reports,to explore its high-level,middle-level,and low-level reporting framework.Then,from the perspective of professional image and social image,I describe the media image of college student village officials constructed in "China Youth Daily".By analyzing and summarizing the detailed construction strategies of the mainstream media regarding the media image of college student village officials,as well as the four major shortcomings in the construction: unbalanced reporting issues,lack of in-depth reporting,less attention paid to college student village officials outside of their "eight hour" work,and emphasis on public opinion guidance over public opinion supervision.In response to these issues,relevant suggestions are given from four perspectives: optimizing the reporting framework,keeping abreast of the theme of the times,improving communication and guidance,and conducting detailed investigations at the grass-roots level in rural areas.This article hopes that through research,it can improve the strategies for mainstream media to construct the media image of college student village officials,more systematically,comprehensively and objectively construct the media image of college student village officials,help the audience fully understand college student village officials,assist in the implementation of the college student village official plan,and assist in the implementation of the rural revitalization strategy.