| The dissemination of Marxism in the new media era started from the connection between China and the world Internet in 1994.It has been developed for nearly 30 years.The impact of various cultures on the leadership of socialist ideology,the threat of Western erroneous thoughts to network security and social stability,and the interference of false and untrue information on audiovisuals and other challenges.Therefore,in the new media era,we must firmly grasp the dominance of network ideology,and at the same time,it is very important to study the spread of Marxism in China in the new media era.By studying the history of the spread of Marxism in the past 30 years after the reform and opening up,we can understand the role of the spread of Marxism in Chinese politics and society,and better deal with the complexity of the new media era.Different development stages of the new media era have different research objects.The first development stage of the new media era is the period of film and television media from the 1990 s to the 2000 s.In terms of communication conditions,it has the convenience of wide coverage,emotional connection,and cultural identity.According to the development situation,it is divided into experimental development periods(1990s mid-term),the period of commercial transformation(late 1990s-early2000s),and the period of focusing on social issues and people ’ s livelihood(mid-to-late 2000s),to study the impact of film and television media on national guidelines,policies,and routes in these three periods.Based on the communication situation,it can be concluded that the film and television media has the advantages of strong support from the government,strong support from the audience,tradition of revolutionary TV dramas,and educational functions in terms of communication effects,but there are also shortcomings such as single subject matter and narrow communication range.The second development stage of the new media era is the period of network media from the 2000 s to the 2010 s,which has the advantages of a wide range of communication conditions,strong interaction,and prominent personalization.According to the development situation,it is divided into the initial communication period(2000s early),Professional communication period(mid-2000 s to early 2010s)and strategic communication period(mid-2010s)are divided into three stages of development,and the dissemination of national guidelines,policies,and routes by online media in these three periods is studied,and the network In terms of communication effects,the media has the advantages of bringing wider influence,more interactive participation,and cost.There is also a certain crisis of belief brought about by the diversification of network information,and the complexity of network information affects the consciousness of Marxism.Challenges such as guiding status in the field of morphology.The third stage of development in the new media era is the period of mobile media from the 2010 s to the present.In terms of communication conditions,it has the advantages of convenient communication equipment,precise communication content,and interactive communication processes.According to the development situation,it can be divided into the early stage of development(2010The early 1990s)and the period of rapid development(from the mid-2010 s to the present)in two stages of development,researched the dissemination of national guidelines,policies,and routes by film and television media in these three periods,and concluded that mobile media has the ability to improve the public’s interest in the dissemination effect,promote universal dissemination,and better play the educational function,but there are also challenges such as the interference of fragmented information and the confusion of inappropriate information.The article tries to systematically analyze the development and changes of Marxism in China’s new media era.In order to provide a certain reference value for the study of the development history of Marxism,and also provide a certain reference value for the development of communication theory. |
