| In this paper,China Youth Daily and Southern Metropolis Daily on college-graduate village official deeds and spirit as the theme of the article as the research object,study in the period from 2008 to 2016,what is college-graduate village official media image,and how to present.In Chinese,we are not strange to college-graduate village official this group.In early twentieth Century 90,China it started hiring some outstanding college graduates to serve the grassroots,served as assistant secretary of the village Party branch in the community,city or rural community director assistant,assistant secretary and other staff.These excellent students general principle is to be in service for three years,known as the "college-graduate village official".The student village official the introduction of this policy is to meet China's new rural construction demand also solve the employment problem of college students after graduation to a certain degree.After graduation students on jobs,working effect,whether they can adapt to have become the focus of people.In this study,the relevant media reports as the research object,mainly is the 423 reports from 2008 to 2016 China Youth Daily and Southern Metropolis Daily on college-graduate village official image as research sample,using SPSS.20 to its content analysis college-graduate village official image combing media reports.This research takes the media related reports as the research object,mainly from 2008 to 2016,the 423 reports on the image of college student village officials in China Youth Daily and Southern Metropolis Daily as the research samples,and carries on the content analysis by using SPSS.20,combing the image of college student village official reported by media.Frame theory is one of the most important theories in the study of news production activities.Therefore,this paper is based on this theory.Based on this theory,we can explore the logical connection between the framework construction of the mainstream media and the figure shaping between the two.The shaping of the character image is based on the choice of the frame,and the construction of the mainstream media frame depends on the content of the news communication mechanism.Therefore,in essence,the image of characters is based on the news communication mechanism of politics,system,media development and so on,and the "Representation" of news frames constructed by mainstream media.This paper mainly uses the two analysis methods of content analysis and text analysis to anatomize the sample reports of 423 youth village official image,and explore the mediaimage of college student village officials and the way of media constructing the image.The study found that the college student village official in China Youth Daily is a leader in becoming rich,building the backbone of the new countryside,beneficiaries of the national policy,disseminators of new knowledge and practitioners of social welfare.In the Southern Metropolis Daily,college student village officials are rooted in rural devotees,versatile village cadres,ordinary people with blood and flesh and national policy bias.This paper mainly uses the framework of the Taiwan scholar Zang Guoren to analyze the construction of the image of the college student village officials by the two newspapers.The study found that"Chinese Youth Daily" on the college-graduate village official news title with "middle power"and "results" when the family "and" power "praise words.It is good at using direct rhetoric,detailed description,metaphor and other rhetorical devices.It conveys a positive attitude through the appearance of college student village officials,so as to build a positive image of college student village officials.In the report of the Southern Metropolis Daily about college student village officials,the headlines contain "round dreams","road records","questions","dreamers" and other words.The story is strong,and is consistent with the audience's interest in reading.The report tries to attract eyeballs from the title,the guide,the structure and the typesetting.This paper reports on the frustration,confusion and helplessness in the work of the college students in the village official's work by using the exaggeration,incessant and rhetorical methods. |
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