| Since the 18th National Congress of the Communist Party of China,socialism with Chinese characteristics has entered a new era.changes in the world,national and party conditions have made the need to build the Party’s image increasingly urgent,and the CPC has always insisted on building its own image.16 October 2022 saw the 20 th National Congress of the CPC held triumphantly in Beijing,the first national congress of our Party after its founding for a century.At the congress,General Secretary Xi Jinping summarised the more than 100-year struggle of the CPC.As the largest Marxist ruling party in the world,the CPC has always focused on building the image of the CPC during the tempering of revolution,construction and reform,consolidating the party’s ruling base and withstanding the test of shocking waves.This paper focuses on the theme of building the image of the Party and explores the path of building the Party’s image in the light of the new situation,which is important for consolidating the status of the ruling party and fulfilling the original intention and mission of the Communist Party of China.This paper is divided into four chapters.The first chapter analyses the concept of image building of the Communist Party of China and explores the theoretical origins of its image building and the necessity of image building in the new era.The second chapter analyses the content of the image building of the CPC in China.Chapter 3 is an analysis of the opportunities and challenges of the image building of the CPC in the new era.Chapter 4 is to explore the path of image building in the new era in view of the current opportunities and challenges.Since the 18th Party Congress,the Party Central Committee,with Comrade Xi Jinping at its core,has held high the great banner of socialism with Chinese characteristics and displayed an image of being majestic,innovative,truthful and pragmatic in al aspects,including economy,politics,culture,society and ecology.In the face of the unprecedented changes of the past century,it is of great significance to seriously summarise and study the basic experience of building the image of the CPC in order to improve the cohesion,influence and appeal of the CPC and achieve the great rejuvenation of the Chinese nation,as well as to present to the world a true,three-dimensional and comprehensive image of the great party of the past century,so that the world can have a better and deeper understanding of the CPC,which can significantly enhance the international image and This will significantly enhance the Party’s international image and reputation,and promote the better dissemination of China’s voice. |