A Study On The People’s Orientation Of Spreading Marxism In The Border Area Mass Daily During Yan’an Period

As one of the newspapers and periodicals issued by the CPC for the people during the Anti Japanese War,the People’s Daily in the Border Region played an important role in the development of the journalism in the Shaanxi Gansu Ningxia Border Region.It has provided an important force for the dissemination of Marxist theory,but also met the needs of the people in the border area for cultural life,creating a new situation for the CPC to spread Marxism in the Shaanxi Gansu Ningxia Border Region.During the Yan’an period,the Border Region People’s Daily used Marxist theory as the theoretical basis for practicing the life of the people,and continuously deepened its publication process.With the help of the Marxist news concept,the main purpose is to "run newspapers for the whole party" and "run newspapers for the masses",and to play an important role in promoting the support of the front to resist Japan,consolidating border region political power,and helping the masses practice.The Border Region People’s Daily has achieved widespread dissemination among the masses through its rich language and diverse channels of dissemination,with clear newspaper guidelines and targeted content and channels.In terms of content,promote Marxist theory,establish a network of correspondents,endow newspapers and magazines with Marxist ideas,and make it easy for the people to understand.Especially in terms of creative forms,fully integrate folk art,learn the language of the masses,and create lively and vivid cultural content with Chinese spirit and characteristics,which has received unanimous praise from the audience.Looking back at the battle process of the Border Region People’s Daily in promoting the dissemination of Marxism,it is not difficult to find that the reason why the Border Region People’s Daily was able to excellently complete the historical task entrusted to it by the Party and the people.The main reason is that it always adheres to the Marxist news concept as the basic principle;Marxism with Chinese characteristics is the core content;Avoiding homogeneous news competition is an optimization strategy;Continuously improving and improving the organizational system during the development process is an important guarantee.Based on the new era and facing the communication opportunities and challenges of the all media era,in order to effectively spread Marxism in the new era,we must always adhere to the main guidance of meeting the needs of the people for theory;Adhere to a good work style and promote the Yan’an spirit;While building a strong talent team,it is also necessary to create a platform for communication.